Running and marketing a B2B company is difficult. The COVID-19 crisis has added a level of uncertainty that few of us have faced in our careers. The goal of the B2B In Real Life series is to learn from fellow B2B CEOs and marketing leaders to see how they are adapting their company’s strategies and marketing plans to achieve long-term stability.
We conducted interviews with B2B marketers and business owners, asking them how the crisis has affected their company and what they’re doing to make the best of this turbulent situation.
Developing a Marketing Strategy for Construction Industry Companies: Essential Practices
In the dynamic world of construction, where projects evolve and market trends fluctuate, the need for an impactful sector-specific marketing strategy for construction is clearer than ever. For those in the construction industry, possessing a clear-cut marketing strategy is not [...]
Developing a Marketing Strategy for Manufacturers: Best Practices
In the evolving landscape of manufacturing, where competition tightens and market demands shift rapidly, the significance of an effective marketing strategy has never been more evident. For manufacturers, having a well-defined marketing strategy is no longer just an advantage; it's [...]
Construction Company Marketing: Guide to Effective Marketing for Companies in the Construction Industry
In an ever-changing world of construction company marketing and construction industry marketing, the brick-and-mortar world of the construction industry isn't exempt from the need for a solid online marketing presence. Marketing is no longer just about word-of-mouth or a well-placed [...]
The Evolution of Sector-Specific Marketing: Why Construction Marketing Companies are Paving the Way Forward
In our rapidly changing business ecosystem, generic solutions often fall short. Different sectors now optimize their strategies, aiming to meet their specific demands and dominate unique market segments. The construction industry stands out in this context. Given its specific needs [...]
Manufacturing Company Marketing: Guide to Effective Marketing for B2B Manufacturing Firms
In today's digitally-driven environment, manufacturing company marketing is the key for manufacturers to evolve beyond traditional marketing methods. Success no longer relies solely on trade shows or referrals; it's about leveraging digital channels, differentiating your manufacturing firm, and developing strategies [...]
The Rise of Specialized Manufacturer Marketing: Why Manufacturing Marketing Companies Are Leading the Charge
In today's rapidly evolving business landscape, the 'one-size-fits-all' approach no longer cuts it. Industries are zooming in, tailoring their strategies to meet specific needs and carve out unique market spaces. This is particularly evident in the manufacturing sector. With its [...]
Generating Leads with LinkedIn for the Construction Industry
Introduction In the evolving world of business, LinkedIn has positioned itself as a pivotal tool in the B2B marketing space. This is especially true for the construction industry, where building a robust network can significantly impact success. This post will [...]
What to Expect from a B2B Digital Marketing Agency: A Comprehensive Guide
I. Introduction In today's increasingly digital world, businesses need to effectively leverage online channels to reach their potential customers. This is where a B2B digital marketing agency comes into play. These agencies specialize in helping businesses in the B2B [...]
The Manufacturing Marketing Company: Your Key to Effective Digital Strategy and Lead Generation
In today's digital age, having an effective online presence is crucial for businesses across all industries, and manufacturing is no exception. Many manufacturing companies find themselves grappling with the challenge of developing and executing a robust digital marketing strategy. Here, [...]
Unlocking B2B Growth: The Power of a B2B Marketing Consultant in Manufacturing and Construction
In the dynamic landscape of today’s business world, every industry requires a specialized approach to marketing. This is particularly relevant when it comes to the manufacturing and construction sectors – two pillars of the industrial domain. These industries require a [...]
The Role of an Industrial Marketing Agency in Manufacturing and Construction Industries
I. Introduction to The Role of an Industrial Marketing Agency in Manufacturing and Construction Industries In the dynamic landscape of today's business world, every industry requires a specialized approach to marketing. This is particularly relevant when it comes to manufacturing [...]
A Comprehensive Guide to Selecting the Right Digital Marketing Agency for B2B Companies
Introduction to Selecting the Right Digital Marketing Agency for B2B Companies In today's digital age, marketing is a crucial component for any company's success, and this is especially true for B2B (Business-to-Business) companies. Unlike B2C (Business-to-Consumer) marketing, which targets [...]
A Comprehensive Guide to Selecting the Right Digital Marketing Agency for Manufacturers
Introduction to Selecting the Right Digital Marketing Agency for Manufacturers In today's rapidly evolving digital world, selecting the right marketing agency for manufacturers is paramount to the success for any manufacturing company. With numerous marketing agencies claiming to specialize [...]
Where B2B Manufacturers Go Wrong with Their Lead Generation Efforts
Lead generation is a vital aspect of any manufacturing company's growth strategy. However, many manufacturers struggle to effectively generate and convert leads, often due to common mistakes in their approach. This article aims to shed light on where B2B manufacturers [...]
Mastering Digital Marketing for Manufacturers: Proven Strategies for Success
In the fast-paced world of business, manufacturing companies often face unique challenges. From handling complex supply chains to balancing operational costs, the tasks are many. Amidst all this, digital marketing for manufacturers may not always be at the forefront of [...]
A Comprehensive Guide to Selecting the Right Digital Marketing Agency for Construction Companies
Introduction to Selecting the Right Digital Marketing Agency for Construction Companies As a construction industry executive or marketing manager, you understand that the construction industry is a highly competitive market. More than ever, digital marketing is playing a crucial [...]
Revolutionizing Your Business: The Ultimate Guide to Marketing for Manufacturers
Welcome to the world of manufacturing, where complexities rule the roost and innovation is at the heart of every operation. Amidst this dynamic environment, one aspect that often gets overlooked but holds paramount importance is marketing for manufacturers. In an [...]
LinkedIn Marketing for Manufacturers: Strategies for Effective Lead Generation
Introduction to LinkedIn Marketing for Manufacturers LinkedIn has emerged as a powerful tool for B2B marketing, especially for manufacturers looking to generate leads and build industry connections. The professional networking platform allows manufacturers to showcase their capabilities, highlight their achievements, [...]
Harnessing the Power of Digital Marketing for Manufacturing Companies
Living in the age of digital transformation, we have witnessed an evolution in the way marketing is carried out, especially in the realm of B2B manufacturing. Gone are the days when brochures and magazine ads were the only means of [...]
The Construction Marketing Company: Your Blueprint for Digital Strategy and Lead Generation Success
Today's digital revolution demands an impactful online presence, shaping success across all industries, including construction. Many construction firms are wrestling with the puzzle of crafting a formidable digital marketing strategy. This is where the expertise of a construction marketing company [...]
Manufacturing Company Marketing: 7 Tips for Referral Marketing
Almost 85% of B2B decision makers start their buying process with a referral. Current and former clients who are happy with your manufacturing work are your best promoters–and sometimes, positive word-of-mouth can be worth more than every digital marketing tactic [...]
Leveraging Webinars For Your Manufacturing Company Marketing
The best marketing for manufacturing companies should present your business as an industry thought leader–on top of the latest trends, and able to share relevant, valuable information with customers and prospects at any time. When building your digital marketing strategy, [...]
Google Paid Search for Manufacturers: How Manufacturing Companies can Generate Leads with Google Ads PPC
Google Ads, Pay-Per-Click, PPC, and Paid search for manufacturers can be incredibly effective. Digital marketing for manufacturers can be a complex and challenging process–especially for companies that spend all their time building excellent solutions for their clients. The manufacturing sales [...]
Manufacturing Company Marketing: How to Set a Digital Marketing Budget
Effective digital marketing for manufacturing companies begins with a strategy. Before diving into tactics and reaching out to your audience, it’s important to define your goals and create a plan that will allow you to achieve those goals. A key [...]
What Makes Marketing for Manufacturing Companies Unique
If you’re looking to drive sales, increase revenue, and generate leads for your manufacturing company, you need a robust digital marketing strategy that takes into account the nuances and complexities of your industry. Many companies in the manufacturing industry are [...]
Construction Email Marketing: Nurturing Construction Industry Prospects Through the Sales Funnel
Construction email marketing can be difficult and confusing. In past blog posts, we’ve discussed how digital marketing for construction companies is different from other industries. One of the biggest factors that sets your industry apart is its extremely long [...]
LinkedIn Marketing for Construction Companies
LinkedIn marketing for construction companies can be an effective lead-generation tool. But when most people hear the phrase “digital marketing,” social media is one of the first tactics that comes to mind. Social media management is a crucial part [...]
Organic Search and Content Marketing Strategy for Construction Companies
"Page 1 of Google search rankings capture 97% of all search traffic." Building a marketing strategy for construction companies is a complicated but important process. A robust digital marketing plan will codify your goals, help give your business [...]
Identifying Digital Marketing KPIs for the Construction Industry
Digital marketing is a crucial tool for giving your construction industry company a competitive edge. Our recent blog posts have explored how construction industry marketing differs from other industries, and the importance of setting clear goals to establish your [...]
Construction Industry Marketing: How to Set Marketing Goals
The best marketing for construction companies positions your brand as an expert and guides your prospects through the entire sales funnel–from initial problem exploration to signing the final contract. Construction industry marketing differs from other industries in a number [...]
Construction Marketing: How Construction Industry Marketing Differs From Other Industries
Construction marketing and marketing for construction companies is a complex and nuanced process, but is also a crucial tool to attract new leads, nurture prospects through the sales cycle, and strengthen relationships with current customers. Every construction project ends [...]
The Three Keys to Developing a Successful B2B Marketing Strategy
"The ultimate goal of B2B marketing strategy is to generate leads that turn into revenue. Period." Matthew Barksdale, ZAG FIRST B2B Marketing Effectively generating B2B leads that turn into revenue is easier said than done. A sports [...]
We Are Hiring a Digital Marketing Specialist
ZAG FIRST B2B Marketing is growing and looking for a smart and curious marketing specialist. If you know anyone you could recommend we would love to talk to them. Digital Marketing Specialist Position Overview: We are looking for smart, curious, [...]
We Are Hiring a Marketing Project Manager
ZAG FIRST B2B Marketing is growing and looking for an awesome marketing project manager. If you know anyone you could recommend we would love to talk to them. Marketing Project Manager Position Overview: The Marketing Project Manager at ZAG FIRST [...]
Welcome to the Next Evolution of ZAG FIRST B2B Marketing
After four years of business success, we are thrilled to announce the next evolution of our company. What’s Changed Our new name, ZAG FIRST B2B Marketing, represents our specific expertise and helps us better serve our diverse portfolio of B2B [...]
What Is Semantic Search, and How Does it Impact SEO?
For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is [...]
3 Tips on How to Market For Consumers With Shorter Attention Spans
We’ve all heard the doomsday statistics that have been popular over the last several years, proclaiming that human attention spans have shrunk to become smaller than a goldfish’s, and that marketers might as well just give up on creating any [...]
What Is Search Engine Optimization?
Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching [...]
B2B SEO Marketing Techniques to Generate Organic Search Traffic and Leads
Knowing what B2B marketing, B2B SEO marketing, and organic search engine optimization is and investing the time and money to implement them are two vastly different things. While the strategy behind organic SEO should be natural and authentic, there [...]
We Are Growing and Adding a Marketing Project Manager To Our Team
We are growing at ZAG FIRST and are adding a Marketing Project Manager to our team. This is a full-time position that specializes in planning, managing, and executing projects related to marketing campaigns for our clients. This role is responsible [...]
How to Generate Leads and ROI in the Construction Industry in 2021- Feb 17th Webinar
Do you work in the construction industry? Do you know the best way to leverage digital marketing to generate leads? Do you know how to set marketing goals beyond revenue and leads? If you want to learn about best [...]
We Are Growing and Adding a Marketing Project Manager To Our Team
We are growing at ZAG FIRST and are adding a Marketing Project Manager to our team. This is a full-time position that specializes in planning, managing, and executing projects related to marketing campaigns for our clients. This role is responsible [...]
B2B IN REAL LIFE – Episode 3: Clifton Alexander, Owner, Reactor Design Studio
In Episode 3 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Clifton Alexander, owner of Reactor Design Studio. REACTOR is a creative studio that generates EPIC brands through the fusion of strategy and [...]
B2B IN REAL LIFE – Episode 2: Jeff Weiner, Co-Founder and CEO, realquantum
In Episode 2 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Jeff Weiner, co-founder and CEO of realquantum. realquantum is the only commercial real estate property database and appraisal report writing [...]
B2B IN REAL LIFE – Episode 1: Eric Dunn, CEO, Coffman Group
In episode 1 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Eric Dunn, CEO of Coffman Group. Coffman Group partners with companies in Kansas City, Overland Park, and San Diego to [...]
How Blockchain Is Poised to Disrupt Digital Marketing
One of the biggest current buzzwords in the data security and cryptocurrency industries is blockchain, a recent technology that’s revolutionizing how transactions are tracked online. Instead of recording transaction data in a traditional database, blockchain decentralizes that data and ensures [...]
5 Tips for a Successful Video Marketing Strategy
We’ve mentioned in earlier blog posts that video is now one of the best ways to engage customers online. With the increasing emphasis placed on video by the major online platforms (Facebook Live, Youtube livestreams, etc.) and the growing [...]
6 Tips for How Your Company Can Successfully Leverage Social Media
Social media management has been one of the most important aspects of corporate digital marketing for more than a decade. Maintaining a consistent, relevant, and timely company presence on the major social media platforms is still one of the most [...]
How ZAG FIRST Leverages Marketing Expertise to Help Small and Mid-Sized Businesses Thrive
Although members of the ZAG FIRST digital marketing team have worked on projects with some of the biggest companies in the world, our goal is to help small and medium-sized businesses thrive. Many of us grew up in the world [...]
How Digital Marketers Can Leverage Augmented Reality
Virtual Reality (VR) and Augmented Reality (AR) have experienced various degrees of popularity and success since their earliest manifestations in the mid-20th century. In the post-Pokemon Go era, however, it is time to seriously rethink their role in popular culture, [...]
What to Expect for Digital Marketing in 2018
Between the Super Bowl and the Winter Olympics, 2018 has already been a busy year for digital marketers looking to spread their message to a global audience. And as technologies like artificial intelligence and virtual reality become more and more [...]
Standing Room Only for ZAG FIRST Digital Marketing Event with Rockhurst and WeWork
Last night, ZAG FIRST Digital Marketing hosted an event with Rockhurst University and WeWork Corrigan Station for graduates of Rockhurst University. Matthew Barksdale, the founder of ZAG FIRST, received his MBA from Rockhurst. The event attracted over 100 graduates from [...]
ZAG FIRST Digital Marketing’s founder Matthew Barksdale Featured on Front Page of Kansas City Business Journal Newspaper
ZAG FIRST Digital Marketing and its founder, Matthew Barksdale, were featured on the front page of the January 19th, 2018 edition of the Kansas City Business Journal newspaper. The following is the text of the article: Matthew spoke to Leslie [...]
ZAG FIRST Digital Marketing Featured on the Kansas City Business Journal Website
The launch of ZAG FIRST Digital Marketing was featured in the Kansas City Business Journal on Friday, January 12th. The article included several quotes from our founder, Matthew Barksdale, and talked about why the company was founded. You can learn [...]
ZAG FIRST Launch Press Release – Kansas City Entrepreneur Sells Company to Focus on Digital Marketing
The following is a press release about ZAG FIRST President Matthew Barksdale's decision to create a brand new digital marketing company: KANSAS CITY, Mo. -- January 12 2018 -- Kansas City businessman and entrepreneur Matthew Barksdale, former president of mobile [...]
Why Choose ZAG FIRST?
Let's face it: as a business leader, you are busy. You know digital marketing is worth your time and money, but your focus is on running your company, and you do not have the time or experience to effectively [...]
What Does ZAG FIRST Do?
ZAG FIRST has assembled a superstar group of industry experts to drive your marketing strategy. Our team can help your company with every aspect of your marketing, from content and video creation, to social media management, to search engine optimization. [...]