B2B IN REAL LIFE: Stories From The Front Lines 2024-01-22T16:56:44-06:00

B2B IN REAL LIFE: Stories From the Front Lines

Running and marketing a B2B company is difficult. The COVID-19 crisis has added a level of uncertainty that few of us have faced in our careers. The goal of the B2B In Real Life series is to learn from fellow B2B CEOs and marketing leaders to see how they are adapting their company’s strategies and marketing plans to achieve long-term stability.

We conducted interviews with B2B marketers and business owners, asking them how the crisis has affected their company and what they’re doing to make the best of this turbulent situation.

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