B2B Marketing For Manufacturing Companies2024-02-21T21:44:46+00:00


Looking for a marketing partner that understands manufacturing and can generate leads and drive sales? We can help.

If you’re in the manufacturing industry, you understand the relationship-driven sales cycles, complex supply chains, multiple distribution channels, and fierce competitive landscape that make it different from any other industry. And that’s where ZAG FIRST comes in. We create and execute marketing strategies for manufacturers that will help you generate leads, nurture relationships with your clients, and improve your business outcomes.

Your industry is special. So why work with a marketing generalist, when you could partner with specialists who truly understand the nuances of manufacturing companies and the challenges you face?

building, construction industry marketing

We understand what makes the manufacturing industry unique

Manufacturing industry marketing is different from marketing for any other industry. Unless a marketing agency truly understands the nuances of manufacturing, they cannot effectively help clients succeed and grow their business. Some unique aspects of marketing industry marketing include:

Read our comprehensive guide to selecting a manufacturing industry marketing partner

Are you struggling to generate quality leads? Do you need to reposition your company to set yourself apart from competitors? Are you wondering how to measure the ROI of your marketing spend? We can help. 

Manufacturing industry sectors we’ve worked in

We have worked with manufacturers across a wide range of sectors to help them generate leads and nurture relationships with their clients and prospects. Because of our experience, we’re able to focus on the unique needs of each of our clients rather than learning the basics of how manufacturing companies work with every new engagement.

We help aerospace industry companies communicate their value, set themselves apart from competitors, and drive revenue.

We help construction equipment manufacturers generate new leads through a wide array of digital marketing tactics.

We help manufacturers of sling tags and other lifting and rigging equipment generate new leads and increase sales.

The medical industry faces its own set of complexities and challenges, and we can help medical industry manufacturers thrive through strategic digital marketing.

We can help military component manufacturers connect with their unique audience and set themselves up for success.

We help manufacturers in the oil and gas industry reach new prospects, nurture relationships with existing customers, and improve their sales pipeline.

Packaging manufacturers often struggle to generate quality leads and effectively set themselves apart from the competition. Our tailored digital marketing strategy can help.

We help manufacturers of fall arrest and fall restraint systems boost sales and better connect with customers and prospects.

We help manufacturers in the transportation industry transform their business through strategic digital marketing.

Results we provide for manufacturing industry clients

Marketing tactics we leverage for the manufacturing industry

We create a customized suite of marketing tactics for each or our manufacturing clients, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.

We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap This process ensures that there is a plan, deliverables, timeline, and a way to measure success for each marketing initiative.

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog content to improve your search rankings.

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn is the most relevant social media channel for most manufacturing industry companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects. 

For many manufacturing industry companies, their website is their key touchpoint for both new and existing customers. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.

Our latest manufacturing industry marketing insights

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