We Are Growing and Adding a Marketing Project Manager To Our Team

By |October 12th, 2020|

We are growing at ZAG FIRST and are adding a Marketing Project Manager to our team. This is a full-time position that specializes in planning, managing, and executing projects related to marketing campaigns for our clients.  This role is responsible for implementing marketing strategies by identifying all the tasks that need to [...]

B2B IN REAL LIFE – Episode 3: Clifton Alexander, Owner, Reactor Design Studio

By |June 4th, 2020|

In Episode 3 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Clifton Alexander, owner of Reactor Design Studio. REACTOR is a creative studio that generates EPIC brands through the fusion of strategy and design. EPIC brands Engage People In Conversation, activating brand champions and igniting positive dialogue that [...]

B2B IN REAL LIFE – Episode 1: Eric Dunn, CEO, Coffman Group

By |May 10th, 2020|

In episode 1 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Eric Dunn, CEO of Coffman Group. Coffman Group partners with companies in Kansas City, Overland Park, and San Diego to grow revenue with results-driven training. In his interview, Eric talked about how [...]

3 Tips on How to Market For Consumers With Shorter Attention Spans

By |October 4th, 2018|

We’ve all heard the doomsday statistics that have been popular over the last several years, proclaiming that human attention spans have shrunk to become smaller than a goldfish’s, and that marketers might as well just give up on creating any promotional content longer than two seconds. A particularly sobering study indicates that, [...]

How Blockchain Is Poised to Disrupt Digital Marketing

By |August 20th, 2018|

One of the biggest current buzzwords in the data security and cryptocurrency industries is blockchain, a recent technology that’s revolutionizing how transactions are tracked online. Instead of recording transaction data in a traditional database, blockchain decentralizes that data and ensures that no central authority can take complete control of any kind of [...]

What Is Semantic Search, and How Does it Impact SEO?

By |July 31st, 2018|

For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is ranked highly on search results. Here’s the problem: Google keeps getting smarter. [...]

SEO Techniques to Boost Your Marketing Strategy

By |July 2nd, 2018|

  Knowing what organic search engine optimization is and investing the time and money to implement it are two vastly different things. While the strategy behind organic SEO should be natural and authentic, there are actionable techniques that should be followed to increase a company's online traffic. The techniques listed below are a starting [...]

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