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Developing a Marketing Strategy for Manufacturers: Best Practices
In the evolving landscape of manufacturing, where competition tightens and market demands shift rapidly, the significance of an effective marketing strategy has never been more evident. For manufacturers, having a well-defined marketing strategy is no longer just an advantage; it's a necessity. What is a Marketing Strategy for Manufacturers?: At its [...]
Unlocking B2B Growth: The Power of a B2B Marketing Consultant in Manufacturing and Construction
In the dynamic landscape of today’s business world, every industry requires a specialized approach to marketing. This is particularly relevant when it comes to the manufacturing and construction sectors – two pillars of the industrial domain. These industries require a distinctive marketing strategy that takes into account their unique needs, challenges, and [...]
We Are Hiring a Digital Marketing Specialist
ZAG FIRST B2B Marketing is growing and looking for a smart and curious marketing specialist. If you know anyone you could recommend we would love to talk to them. Digital Marketing Specialist Position Overview: We are looking for smart, curious, and real people that love marketing. We created ZAG FIRST to be [...]
We Are Hiring a Marketing Project Manager
ZAG FIRST B2B Marketing is growing and looking for an awesome marketing project manager. If you know anyone you could recommend we would love to talk to them. Marketing Project Manager Position Overview: The Marketing Project Manager at ZAG FIRST is a full-time position that specializes in planning, managing, and executing projects [...]
Welcome to the Next Evolution of ZAG FIRST B2B Marketing
After four years of business success, we are thrilled to announce the next evolution of our company. What’s Changed Our new name, ZAG FIRST B2B Marketing, represents our specific expertise and helps us better serve our diverse portfolio of B2B clients. Unlike more generic marketing companies, we have a specialized understanding of [...]
What Is Semantic Search, and How Does it Impact SEO?
For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is ranked highly on search results. Here’s the problem: Google keeps getting smarter. [...]
3 Tips on How to Market For Consumers With Shorter Attention Spans
We’ve all heard the doomsday statistics that have been popular over the last several years, proclaiming that human attention spans have shrunk to become smaller than a goldfish’s, and that marketers might as well just give up on creating any promotional content longer than two seconds. A particularly sobering study indicates that, [...]
What Is Search Engine Optimization?
Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching for it. Without SEO, we as consumers may never be connected with [...]
We Are Growing and Adding a Marketing Project Manager To Our Team
We are growing at ZAG FIRST and are adding a Marketing Project Manager to our team. This is a full-time position that specializes in planning, managing, and executing projects related to marketing campaigns for our clients. This role is responsible for implementing marketing strategies by identifying all the tasks that need to [...]
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