After four years of business success, we are thrilled to announce the next evolution of our company.

What’s Changed

Our new name, ZAG FIRST B2B Marketing, represents our specific expertise and helps us better serve our diverse portfolio of B2B clients. Unlike more generic marketing companies, we have a specialized understanding of the challenges and opportunities that make B2B marketing radically different from B2C.

Along with our new name, we have redefined our industry focus areas. We work with B2B companies in the construction, manufacturing and professional services industries to generate leads, drive revenue and nurture customer relationships.

What Hasn’t Changed

We might have a fancy new logo, but some things will never change–namely, our strategic approach to digital marketing and our ability to adapt to your company’s specific needs. With every client, we know the overall goals of digital marketing are to:

  1. Generate leads
  2. Nurture relationships with your prospects and clients
  3. Support your sales team

We have a vast array of marketing tactics at our disposal, but we start with a strategic plan to make sure that each individual tactic supports one or more of those goals. And we know that every company is different, so we spend time at the front end gaining a true understanding of your business goals before developing or executing a marketing plan.

What Makes B2B Marketing Unique?

B2B marketing and sales work differently than B2C, which means you need a marketing agency that understands those specific nuances. 2 of the biggest ones are:

The long and complex sales funnels of the B2B world: Most of our B2B customers have a sales cycle spanning months or even years. In addition, the decision-making process for their customers involves multiple roles within large organizations. There is nothing quick or easy about the B2B sales process.

B2B sales are based on relationships: Nothing illustrates the importance of relationships in sales more than the quote:

“All things being equal… people do business with people they like. All things NOT being equal, people STILL do business with people they like.”

If marketing is going to be successful in the B2B world, it must support the sales process by nurturing relationships with prospects and clients.

What Makes ZAG FIRST B2B Marketing Different

When approaching B2B marketing, we have a few philosophies that help ensure consistent success.

We focus on goals and strategy instead of tactics: We make sure that every marketing effort and process is purpose-driven and tailored to the client’s goals and KPIs.

Generating leads and nurturing relationships is our top priority: Lead generation and conversion are what matters to the bottom line–more than vanity metrics like views, likes, or clicks. We make sure our clients achieve a positive ROI by making lead generation our top priority.

We insulate our clients from the complexity: Effective digital marketing can be complicated and tedious–we insulate our clients from the complexity, so you’re free to focus on doing what you do best: leading your company.

Midwest attitude, with global experience: We have a global perspective and global marketing experience. But Kansas City is our home and we pride ourselves on our Midwest honesty, integrity and work ethic.

We believe in enduring consistency: We know that details make the difference between mediocrity and excellence in digital marketing. We’ll help your brand not only show up at its best, but show up in the best way every time.

You can learn more about how we think and what makes us different here.

If you are looking to take your B2B marketing to the next level, we should chat.

We are ZAG FIRST B2B Marketing.

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