B2B Digital Marketing Agency2024-02-21T22:10:48+00:00



If you are a leader at a B2B company, you are busy. You are focused on sales, managing operations, and performing excellent work for your clients. You do not have the time or expertise to develop an effective marketing program that will generate leads and take your company to the next level. And that’s where ZAG FIRST comes in. We are a B2B digital marketing agency that can create and execute tailored marketing strategies to help you generate leads, nurture relationships with your clients, and improve your business outcomes.

B2B is different and complex. So why work with a marketing generalist, when you could partner with B2B marketing specialists who truly understand the nuances of B2B and the challenges you face?

building, construction industry marketing

We understand what makes B2B industries unique

B2B marketing is different from marketing for B2C companies. Unless a B2B digital marketing agency truly understands the nuances of B2B, they cannot effectively help clients succeed and grow their business. Some unique aspects of the B2B marketing industry include:

Read our comprehensive guide to selecting a B2B marketing partner

Are you struggling to generate quality leads? Do you need to reposition your company to set yourself apart from competitors? Are you wondering how to measure the ROI of your marketing spend? We can help. 

B2B sectors we’ve worked in

We have worked with B2B companies across a wide range of sectors to help them generate leads and nurture relationships with their clients and prospects. Because of our experience, we’re able to focus on the unique needs of each of our clients rather than learning the basics of how B2B companies work with every new engagement.

We help aerospace industry companies communicate their value, set themselves apart from competitors, and drive revenue.

We help B2B construction industry companies generate new leads through a wide array of digital marketing tactics.

We can help B2B manufacturers connect with their unique audiences and set themselves up for success.

We help constructors, manufacturers, and distributors of sling tags and other lifting and rigging equipment generate new leads and increase sales.

The medical industry faces its own set of complexities and challenges, and we can help B2B medical industry companies thrive through strategic digital marketing.

We help B2B companies in the oil and gas industry reach new prospects, nurture relationships with existing customers, and improve their sales pipeline.

Packaging companies often struggle to generate quality leads and effectively set themselves apart from the competition. Our tailored digital marketing strategy can help.

We help manufacturers and distributors of fall arrest and fall restraint systems boost sales and better connect with customers and prospects.

We help B2B companies in the transportation industry transform their business through strategic digital marketing.

Results we provide for B2B clients

Marketing tactics we leverage for B2B clients

We create a customized suite of marketing tactics for each of our B2B clients, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.

We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap This process ensures that there is a plan, deliverables, timeline, and a way to measure success for each marketing initiative.

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog content to improve your search rankings.

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn is the most relevant social media channel for most B2B companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects. 

For many B2B companies, their website is their key touchpoint for both new and existing customers. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.

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