WHAT WE DO FOR OUR CLIENTS

Most digital marketing companies focus on “results” such as social media likes, website page views, clicks, etc. Our B2B clients do not care about those types of vanity metrics. Our clients care about driving their companies forward in the short and long term.

Generating leads, nurturing clients down the sales funnel, and helping the sales team close more business are the most important B2B marketing results. All of our processes are focused on achieving those results.

Before we get into the tactical details, we work with clients to develop a marketing and execution plan. We determine your ideal market segments and what is most important to your customers. With that information, we determine how to communicate your competitive position to make your company stand out in ways that really matter, and develop execution plans and success metrics.

By focusing on both the strategic and tactical elements of B2B marketing, we are able to generate results that matter.

WHAT WE DO FOR OUR CLIENTS

Generate Leads - What We do - ZAG FIRST

Generate
Leads

Generating leads that turn into revenue is our clients’ top priority–so we’ve made it ours, too. Each of our digital marketing processes and tactics is designed to create leads and achieve a positive ROI.

Marketing Must Nurture Relationships for B2B

Nurture Relationships With Your Prospects and Clients

For B2B companies, marketing is not about page views and clicks. Marketing is all about relationships: creating them, strengthening them, and guiding them through the sales funnel. Our process helps you better connect with your prospects and clients.

Marketing and Sales Must Work Together

Support Your
Sales Teams

Digital marketing must work hand-in-hand with your sales teams and non-digital promotional efforts like sales calls, trade shows, and events. We’re here to support and assist every step of the way.

EXAMPLES OF QUANTITATIVE RESULTS

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Generated over 300 leads in 90 days for a new product introduction for a Midwest lifting and rigging manufacturer
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Doubled organic search traffic in 6 months for a Texas-based specialty commercial construction subcontractor
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Increased paid search leads by a factor of 17 and decreased the cost per lead by 95% for a plastic component manufacturer and distributor
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Generated 60,000 highly targeted impressions with over 425 clicks in a LinkedIn campaign for a construction contractor

Our Marketing Tactics

We create a customized suite of digital marketing tactics for each client, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.

ZAG FIRST Marketing Strategy

Marketing
Strategy

Before we start executing marketing tactics, we define your ideal customers, develop goals and success metrics, and establish a marketing roadmap for your company.

website design and updates icon - 100x100

Search Engine Optimization (SEO)

SEO is much more complex than having the right keyword on a page. Google’s algorithms are continually evolving and we adapt our SEO tactics to keep pace.

ZAG FIRST Paid Search

Paid
Search

Paid search (both Google Ads and Microsoft Advertising) provides a tremendous ROI by generating leads from high intent prospects.

LinkedIn
Marketing

For many B2B companies, LinkedIn is the most relevant social media channel. We leverage LinkedIn’s AI to target prospects that fit your ideal customer profiles.

Content
Marketing

All content must focus on a specific customer segment (buyers care about different things than engineers, for example) and communicate information that the customer segment cares about.

Email
Marketing

Email marketing allows you to stay in front of your prospects when they need you and track their progress as they move down the sales funnel toward a purchase.

Marketing
Automation

Marketing automation is an important part of guiding prospects through the sales funnel, by automating repetitive tasks and enabling you to more efficiently market across a variety of online channels.

Website design and updates

Website Development and Updates

For many B2B companies, their website is the key touchpoint for both new and existing customers. We can help you create or update your website to share the unique and compelling story of your company.

LET’S CHAT ABOUT HOW WE CAN HELP YOUR COMPANY THRIVE

If you want to use digital marketing to grow your manufacturing business and are looking for expertise and bandwidth, we are here to help.