RESULTS YOU CAN EXPECT

WE CREATE AND EXECUTE DIGITAL MARKETING TACTICS THAT SET OUR CLIENTS APART, GENERATE QUALITY LEADS, AND DRIVE REVENUE.

Many digital marketing agencies focus on vanity metrics such as social media likes, website page views, etc. But we understand what our clients truly care about: driving their companies forward in the short and long term. To that end, all our digital marketing tactics are specifically designed to improve our clients’ bottom line, by generating leads, nurturing prospects down the sales funnel, and helping close more business.

building, construction industry marketing
We Start with Goals and Strategy Instead of Tactics

Determine digital marketing goals and KPIs

We’ll work closely with you to determine your specific goals and ideal market segments, and how to measure progress towards those goals (called “key performance indicators”). Examples of KPIs include lead quality, conversion rate, organic search traffic, keyword rankings, and more.

We Understand the Nuances of B2B Marketing

Clearly define what sets our clients apart

We dig in to figure out what differentiates you from your competitors. What do your prospects and customers really care about, and why is your company uniquely positioned to deliver the best solutions?

Generating Leads and Nurturing Relationships Is Our Top Priority

Develop holistic, data-driven digital marketing plan

We’ll determine how to define and communicate your competitive position to make your company stand out, and which digital marketing tactics will most effectively achieve your goals.

Enduring Consistency of ZAG FIRST

Execute and iterate

Once the plan is in place, we get to work implementing and executing the optimal digital marketing tactics–and then analyzing the data, making improvements, and continually improving.

EXAMPLES OF DIGITAL MARKETING RESULTS WE’VE ACHIEVED FOR OUR CLIENTS

0
Generated over 300 leads in 90 days for a new product introduction for a Midwest lifting and rigging manufacturer
0%
Doubled organic search traffic in 6 months for a Texas-based specialty commercial construction subcontractor
0X
Increased paid search leads by a factor of 17 and decreased the cost per lead by 95% for a plastic component manufacturer and distributor
0
Generated 60,000 highly targeted impressions with over 425 clicks in a LinkedIn campaign for a construction contractor

Digital marketing tactics we leverage for B2B clients

We create a customized suite of marketing tactics for each of our B2B clients, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.

We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap This process ensures that there is a plan, deliverables, timeline, and a way to measure success for each marketing initiative.

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog content to improve your search rankings.

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn is the most relevant social media channel for most B2B companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects.

For many B2B companies, their website is their key touchpoint for both new and existing customers. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.