WHAT WE DO FOR OUR CLIENTS
Most digital marketing companies focus on “results” such as social media likes, website page views, clicks, etc. Our B2B clients do not care about those types of vanity metrics. Our clients care about driving their companies forward in the short and long term.
Generating leads, nurturing clients down the sales funnel, and helping the sales team close more business are the most important B2B marketing results. All of our processes are focused on achieving those results.
Before we get into the tactical details, we work with clients to develop a marketing and execution plan. We determine your ideal market segments and what is most important to your customers. With that information, we determine how to communicate your competitive position to make your company stand out in ways that really matter, and develop execution plans and success metrics.
By focusing on both the strategic and tactical elements of B2B marketing, we are able to generate results that matter.
WHAT WE DO FOR OUR CLIENTS
Generate
Leads
Generating leads that turn into revenue is our clients’ top priority–so we’ve made it ours, too. Each of our digital marketing processes and tactics is designed to create leads and achieve a positive ROI.
Nurture Relationships With Your Prospects and Clients
For B2B companies, marketing is not about page views and clicks. Marketing is all about relationships: creating them, strengthening them, and guiding them through the sales funnel. Our process helps you better connect with your prospects and clients.
Support Your
Sales Teams
Digital marketing must work hand-in-hand with your sales teams and non-digital promotional efforts like sales calls, trade shows, and events. We’re here to support and assist every step of the way.
EXAMPLES OF QUANTITATIVE RESULTS
Our Marketing Tactics
We create a customized suite of digital marketing tactics for each client, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.
Marketing
Strategy
Before we start executing marketing tactics, we define your ideal customers, develop goals and success metrics, and establish a marketing roadmap for your company.
Search Engine Optimization (SEO)
SEO is much more complex than having the right keyword on a page. Google’s algorithms are continually evolving and we adapt our SEO tactics to keep pace.
Paid
Search
Paid search (both Google Ads and Microsoft Advertising) provides a tremendous ROI by generating leads from high intent prospects.
LinkedIn
Marketing
For many B2B companies, LinkedIn is the most relevant social media channel. We leverage LinkedIn’s AI to target prospects that fit your ideal customer profiles.
Content
Marketing
All content must focus on a specific customer segment (buyers care about different things than engineers, for example) and communicate information that the customer segment cares about.
Email
Marketing
Email marketing allows you to stay in front of your prospects when they need you and track their progress as they move down the sales funnel toward a purchase.
Marketing
Automation
Marketing automation is an important part of guiding prospects through the sales funnel, by automating repetitive tasks and enabling you to more efficiently market across a variety of online channels.
Website Development and Updates
For many B2B companies, their website is the key touchpoint for both new and existing customers. We can help you create or update your website to share the unique and compelling story of your company.
LET’S CHAT ABOUT HOW WE CAN HELP YOUR COMPANY THRIVE
If you want to use digital marketing to grow your manufacturing business and are looking for expertise and bandwidth, we are here to help.
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