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We help B2B companies generate leads, nurture relationships, and radically improve their digital marketing results.

As a business leader, you don’t care about marketing “results” like page views, clicks, or social media impressions. Those vanity metrics are nice, but they do not impact the bottom line. You care about leads. You care about identifying your ideal customer and staying in front of them when they need you. You care about helping your sales team close more business. Those are the results we focus on.

If you are looking for a marketing company that understands the nuances of  B2B and can help you drive your business forward, we should talk.

For the fastest 2-minute overview of ZAG FIRST, watch the video

We are looking for a smart and curious
Digital Marketing Specialist.

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b2b sales funnels are long and complex

B2B Sales Funnels are Long and Complex

If you are anything like our other clients, your sales process involves multiple different decision-makers and your sales cycle could span months to more than a year. The greatest challenge for driving B2B sales is guiding prospects through the sales process and being there when they are ready to make a decision.

B2B Sales are Based On Relationships

The key factor in B2B sales is trust. Customers need to feel like your company understands their needs and has the best solutions to meet them. Trust is built by establishing relationships, communicating authentically and solving customer problems.

Marketing Helping Sales 600x400

B2B Marketing and Sales Must Work Together

Marketing’s job is to capture the attention of a unique audience, generate leads, and help move prospects down the sales funnel. The sales team takes leads from marketing and converts them to signed contracts and revenue. The marketing and sales teams must work together to drive sales.

WHAT WE DO FOR OUR CLIENTS

Generate Leads - What We do - ZAG FIRST

Generate
Leads

Generating leads that turn into revenue is our clients’ top priority–so we’ve made it ours, too. Each of our digital marketing processes and tactics is designed to create leads and achieve a positive ROI.

Marketing Must Nurture Relationships for B2B

Nurture Relationships With Your Prospects and Clients

For B2B companies, marketing is not about page views and clicks. Marketing is all about relationships: creating them, strengthening them, and guiding them through the sales funnel. Our process can help you better connect with your prospects and clients.

Marketing and Sales Must Work Together

Support Your
Sales Teams

Digital marketing must work hand-in-hand with your sales teams and non-digital promotional efforts like sales calls, trade shows, and events. We’re here to support and assist every step of the way.

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OUR MARKETING TACTICS

We leverage best practices and proprietary processes to create a custom marketing plan for each client based on their specific goals, needs, and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each tactic serves an important purpose and achieves a positive ROI.

ZAG FIRST Marketing Strategy

Marketing
Strategy

Before we start executing marketing tactics, we define your ideal customers, develop goals and success metrics, and establish a marketing roadmap for your company.

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Search Engine Optimization (SEO)

SEO is much more complex than having the right keyword on a page. Google’s algorithms are continually evolving and we adapt our SEO tactics to keep pace.

ZAG FIRST Paid Search

Paid
Search

Paid search (both Google Ads and Microsoft Advertising) provides a tremendous ROI by generating leads from high intent prospects.

LinkedIn
Marketing

For many B2B companies, LinkedIn is the most relevant social media channel. We leverage LinkedIn’s AI to target prospects that fit your ideal customer profiles.

Content
Marketing

All content must focus on a specific customer segment (buyers care about different things than engineers, for example) and communicate information that the customer segment cares about.

Email
Marketing

Email marketing allows you to stay in front of your prospects when they need you and track their progress as they move down the sales funnel toward a purchase.

Marketing
Automation

Marketing automation is an important part of guiding prospects through the sales funnel, by automating repetitive tasks and enabling you to more efficiently market across a variety of online channels.

Website design and updates

Website Development and Updates

For many B2B companies, their website is the key touchpoint for both new and existing customers. We can help you create or update your website to share the unique and compelling story of your company.

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TESTIMONIALS

Justin Shelton - Etched Testimonial

“ZAG FIRST has been an outstanding partner for us. From a lead generation standpoint and an online marketing presence standpoint, we are very, very happy with ZAG FIRST and would recommend them to anyone that is  looking to grow their company.”

Justin Shelton, Owner, Etched, An Industrial Nameplate Manufacturer

“ZAG FIRST really helped us to clarify our message…they’ve been really real and authentic and it’s been an amplification of my voice and the voice of Flywheel Ethic, which is really refreshing and beautiful.”

Sarah Schlagel, Flywheel Ethic, A Professional Services Company
Ashley Mata - GMB Testimonial

“Before we collaborated with ZagFirst, our company’s website wasn’t seeing much traction. After identifying GMB’s needs, ZagFirst narrowed in on our target audience and built a website perfectly designed for our industry. Now, the GMB Architectural Sales website is an asset we can pride ourselves on. ZF made our content easy to navigate, and it looks great!”

Ashley Mata, GMB Architectural Sales, an Architectural Spec Firm

“ZAG FIRST has outperformed what we thought they would be doing.”

Gary Davenport, WestPro Construction, A Commercial Construction Specialty Subcontractor

INDUSTRIES WE SERVE

Our years of experience and specialized skill set have led us to countless productive partnerships with companies in our three focus industries. We’re able to focus on the unique needs of each of our clients, rather than learning a new industry with every new engagement.

Marketing for Construction
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Marketing for Manufacturing
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Professional Services Marketing
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ZAG FIRST BLOG

LET’S CHAT ABOUT HOW WE CAN HELP YOUR COMPANY THRIVE

If you want to use digital marketing to grow your business and are looking for expertise and bandwidth, we are here to help.



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