If you are anything like our other clients, your sales process involves multiple different decision-makers and your sales cycle could span months to more than a year. The greatest challenge for driving B2B sales is guiding prospects through the sales process and being there when they are ready to make a decision.
B2B sales are based on relationships
The key factor in B2B sales is trust. Customers need to feel like your company understands their needs and has the best solutions to meet them. Trust is built by establishing relationships, communicating authentically and solving customer problems.
B2B marketing and sales must work together
Marketing’s job is to capture the attention of a unique audience, generate leads, and help move prospects down the sales funnel. The sales team takes leads from marketing and converts them to signed contracts and revenue. The marketing and sales teams must work together to drive sales.
Why work with marketing generalists when you can partner with experts who truly understand your industry?
At ZAG FIRST B2B Marketing, each of our digital marketing processes and tactics is designed to create leads and attract new sales prospects.
We help you create new relationships with prospects, strengthen existing relationships with clients, and guide leads through the sales funnel.
Support your sales teams
We’ll work with your sales team on non-digital marketing efforts like sales handouts, trade shows, and events.
“ZAG FIRST has been an outstanding partner for us. From a lead generation standpoint and an online marketing presence standpoint, we are very, very happy with ZAG FIRST and would recommend them to anyone that is looking to grow their company.”
Justin Shelton, Owner, Etched, An Industrial Nameplate Manufacturer
“ZAG FIRST has been instrumental in the success and growth of Met-Track. We were directionless from a digital marketing standpoint when we engaged with ZAG FIRST. The company developed the positioning and marketing plan for Met-Track and then executed it successfully, leaving us time to focus on delivering our best work to clients.”
Peter Jordan, President, Met-Track, Manufacturer of Workstation Cranes
“Before we collaborated with ZagFirst, our company’s website wasn’t seeing much traction. After identifying GMB’s needs, ZagFirst narrowed in on our target audience and built a website perfectly designed for our industry. Now, the GMB Architectural Sales website is an asset we can pride ourselves on. ZF made our content easy to navigate, and it looks great!”
Ashley Mata, GMB Architectural Sales, an Architectural Spec Firm
“ZAG FIRST has outperformed what we thought they would be doing.”
Gary Davenport, WestPro Construction, A Commercial Construction Specialty Subcontractor
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