How Blockchain Is Poised to Disrupt Digital Marketing

August 20th, 2018|Uncategorized|

One of the biggest current buzzwords in the data security and cryptocurrency industries is blockchain, a recent technology that’s revolutionizing how transactions are tracked online. Instead of recording transaction data in a traditional database, blockchain decentralizes that data and ensures that no central authority can take complete control of any kind of [...]

5 Tips for a Successful Video Marketing Strategy

May 30th, 2018|Uncategorized|

We’ve mentioned in earlier blog posts that video is now one of the best ways to engage customers online. With the increasing emphasis placed on video by the major online platforms (Facebook Live, Youtube livestreams, etc.) and the growing mainstream influence of livestream platforms like Twitch, modern consumers are using video [...]

How Digital Marketers Can Leverage Augmented Reality

March 28th, 2018|Uncategorized|

Virtual Reality (VR) and Augmented Reality (AR) have experienced various degrees of popularity and success since their earliest manifestations in the mid-20th century. In the post-Pokemon Go era, however, it is time to seriously rethink their role in popular culture, entertainment, and digital marketing. In an age of short attention spans and [...]

What to Expect for Digital Marketing in 2018

March 2nd, 2018|Uncategorized|

Between the Super Bowl and the Winter Olympics, 2018 has already been a busy year for digital marketers looking to spread their message to a global audience. And as technologies like artificial intelligence and virtual reality become more and more sophisticated, the very landscape of digital marketing has begun to broaden. Companies [...]

Standing Room Only for ZAG FIRST Digital Marketing Event with Rockhurst and WeWork

February 2nd, 2018|Uncategorized|

  Last night, ZAG FIRST Digital Marketing hosted an event with Rockhurst University and WeWork Corrigan Station for graduates of Rockhurst University. Matthew Barksdale, the founder of ZAG FIRST, received his MBA from Rockhurst. The event attracted over 100 graduates from the Kansas City Business Community. Danny O'Neill, the owner and Bean [...]

ZAG FIRST Digital Marketing Featured on the Kansas City Business Journal Website

January 16th, 2018|News, Uncategorized|

The launch of ZAG FIRST Digital Marketing was featured in the Kansas City Business Journal on Friday, January 12th. The article included several quotes from our founder, Matthew Barksdale, and talked about why the company was founded. You can learn more about ZAG FIRST Digital Marketing at www.ZAGFIRST.com.   Barksdale starts new [...]

ZAG FIRST Launch Press Release – Kansas City Entrepreneur Sells Company to Focus on Digital Marketing

January 11th, 2018|Uncategorized|

The following is a press release about ZAG FIRST President Matthew Barksdale's decision to create a brand new digital marketing company: KANSAS CITY, Mo. -- January 12 2018 -- Kansas City businessman and entrepreneur Matthew Barksdale, former president of mobile strategy and development company Engage Mobile Solutions, has sold his share in [...]

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