Blog2018-01-12T20:50:50+00:00

ZAG FIRST BLOG

B2B IN REAL LIFE – Episode 3: Clifton Alexander, Owner, Reactor Design Studio

By |June 4th, 2020|

In Episode 3 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Clifton Alexander, owner of Reactor Design Studio. REACTOR is a creative studio that generates EPIC brands through the fusion of strategy and design. EPIC brands Engage People In Conversation, activating brand champions and igniting positive dialogue that [...]

B2B IN REAL LIFE – Episode 1: Eric Dunn, CEO, Coffman Group

By |May 10th, 2020|

In episode 1 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Eric Dunn, CEO of Coffman Group. Coffman Group partners with companies in Kansas City, Overland Park, and San Diego to grow revenue with results-driven training. In his interview, Eric talked about how [...]

How Blockchain Is Poised to Disrupt Digital Marketing

By |August 20th, 2018|

One of the biggest current buzzwords in the data security and cryptocurrency industries is blockchain, a recent technology that’s revolutionizing how transactions are tracked online. Instead of recording transaction data in a traditional database, blockchain decentralizes that data and ensures that no central authority can take complete control of any kind of [...]

5 Tips for a Successful Video Marketing Strategy

By |May 30th, 2018|

We’ve mentioned in earlier blog posts that video is now one of the best ways to engage customers online. With the increasing emphasis placed on video by the major online platforms (Facebook Live, Youtube livestreams, etc.) and the growing mainstream influence of livestream platforms like Twitch, modern consumers are using video [...]

6 Tips for How Your Company Can Successfully Leverage Social Media

By |May 1st, 2018|

Social media management has been one of the most important aspects of corporate digital marketing for more than a decade. Maintaining a consistent, relevant, and timely company presence on the major social media platforms is still one of the most effective ways to reach new audiences and reinforce existing customer relationships. Social [...]

How Digital Marketers Can Leverage Augmented Reality

By |March 28th, 2018|

Virtual Reality (VR) and Augmented Reality (AR) have experienced various degrees of popularity and success since their earliest manifestations in the mid-20th century. In the post-Pokemon Go era, however, it is time to seriously rethink their role in popular culture, entertainment, and digital marketing. In an age of short attention spans and [...]

What to Expect for Digital Marketing in 2018

By |March 2nd, 2018|

Between the Super Bowl and the Winter Olympics, 2018 has already been a busy year for digital marketers looking to spread their message to a global audience. And as technologies like artificial intelligence and virtual reality become more and more sophisticated, the very landscape of digital marketing has begun to broaden. Companies [...]

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