ZAG FIRST BLOG

  Knowing what organic search engine optimization is and investing the time and money to implement it are two vastly different things. While the strategy behind organic SEO should be natural and authentic, there are actionable techniques that should be followed to increase a company's online traffic. The techniques listed below are a starting [...]

Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching for it. Without SEO, we as consumers may never be connected with [...]

We’ve mentioned in earlier blog posts that video is now one of the best ways to engage customers online. With the increasing emphasis placed on video by the major online platforms (Facebook Live, Youtube livestreams, etc.) and the growing mainstream influence of livestream platforms like Twitch, modern consumers are using video [...]

Social media management has been one of the most important aspects of corporate digital marketing for more than a decade. Maintaining a consistent, relevant, and timely company presence on the major social media platforms is still one of the most effective ways to reach new audiences and reinforce existing customer relationships. Social [...]

Although members of the ZAG FIRST digital marketing team have worked on projects with some of the biggest companies in the world, our goal is to help small and medium-sized businesses thrive. Many of us grew up in the world of small business, and we know first-hand that digital marketing can be [...]

Virtual Reality (VR) and Augmented Reality (AR) have experienced various degrees of popularity and success since their earliest manifestations in the mid-20th century. In the post-Pokemon Go era, however, it is time to seriously rethink their role in popular culture, entertainment, and digital marketing. In an age of short attention spans and [...]

Between the Super Bowl and the Winter Olympics, 2018 has already been a busy year for digital marketers looking to spread their message to a global audience. And as technologies like artificial intelligence and virtual reality become more and more sophisticated, the very landscape of digital marketing has begun to broaden. Companies [...]

Last night, ZAG FIRST Digital Marketing hosted an event with Rockhurst University and WeWork Corrigan Station for graduates of Rockhurst University. Matthew Barksdale, the founder of ZAG FIRST, received his MBA from Rockhurst. The event attracted over 100 graduates from the Kansas City Business Community. Danny O'Neill, the owner and Bean Barron [...]