ZAG FIRST BLOG
Construction Industry Marketing: How to Set Marketing Goals
The best marketing for construction companies positions your brand as an expert and guides your prospects through the entire sales funnel–from initial problem exploration to signing the final contract. Construction industry marketing differs from other industries in a number of ways, including the long sales cycles and wide array of decision [...]
How Construction Industry Marketing Differs From Other Industries
Marketing for construction companies is a complex and nuanced process, but is also a crucial tool to attract new leads, nurture prospects through the sales cycle, and strengthen relationships with current customers. Every construction project ends eventually, and successful companies in the construction industry must understand how to leverage digital marketing [...]
The Three Keys to Developing a Successful B2B Marketing Strategy
"The ultimate goal of B2B marketing strategy is to generate leads that turn into revenue. Period." Matthew Barksdale, ZAG FIRST B2B Marketing Effectively generating B2B leads that turn into revenue is easier said than done. A sports team can’t go into a big game thinking “we just have to [...]
We Are Hiring a Digital Marketing Specialist
ZAG FIRST B2B Marketing is growing and looking for a smart and curious marketing specialist. If you know anyone you could recommend we would love to talk to them. Digital Marketing Specialist Position Overview: We are looking for smart, curious, and real people that love marketing. We created ZAG FIRST to be [...]
We Are Hiring a Marketing Project Manager
ZAG FIRST B2B Marketing is growing and looking for an awesome marketing project manager. If you know anyone you could recommend we would love to talk to them. Marketing Project Manager Position Overview: The Marketing Project Manager at ZAG FIRST is a full-time position that specializes in planning, managing, and executing projects [...]
Welcome to the Next Evolution of ZAG FIRST B2B Marketing
After four years of business success, we are thrilled to announce the next evolution of our company. What’s Changed Our new name, ZAG FIRST B2B Marketing, represents our specific expertise and helps us better serve our diverse portfolio of B2B clients. Unlike more generic marketing companies, we have a specialized understanding of [...]
What Is Semantic Search, and How Does it Impact SEO?
For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is ranked highly on search results. Here’s the problem: Google keeps getting smarter. [...]
3 Tips on How to Market For Consumers With Shorter Attention Spans
We’ve all heard the doomsday statistics that have been popular over the last several years, proclaiming that human attention spans have shrunk to become smaller than a goldfish’s, and that marketers might as well just give up on creating any promotional content longer than two seconds. A particularly sobering study indicates that, [...]
What Is Search Engine Optimization?
Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching for it. Without SEO, we as consumers may never be connected with [...]
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