Construction Industry Marketing: How to Set Marketing Goals

February 17th, 2023|B2B Construction Marketing|

The best marketing for construction companies positions your brand as an expert and guides your prospects through the entire sales funnel–from initial problem exploration to signing the final contract. Construction industry marketing differs from other industries in a number of ways, including the long sales cycles and wide array of decision [...]

How Construction Industry Marketing Differs From Other Industries

February 17th, 2023|B2B Construction Marketing|

Marketing for construction companies is a complex and nuanced process, but is also a crucial tool to attract new leads, nurture prospects through the sales cycle, and strengthen relationships with current customers. Every construction project ends eventually, and successful companies in the construction industry must understand how to leverage digital marketing [...]

We Are Hiring a Digital Marketing Specialist

September 8th, 2022|Uncategorized|

ZAG FIRST B2B Marketing is growing and looking for a smart and curious marketing specialist. If you know anyone you could recommend we would love to talk to them. Digital Marketing Specialist Position Overview:  We are looking for smart, curious, and real people that love marketing. We created ZAG FIRST to be [...]

We Are Hiring a Marketing Project Manager

March 31st, 2022|Uncategorized|

ZAG FIRST B2B Marketing is growing and looking for an awesome marketing project manager. If you know anyone you could recommend we would love to talk to them. Marketing Project Manager Position Overview: The Marketing Project Manager at ZAG FIRST is a full-time position that specializes in planning, managing, and executing projects [...]

Welcome to the Next Evolution of ZAG FIRST B2B Marketing

March 20th, 2022|News, Uncategorized|

After four years of business success, we are thrilled to announce the next evolution of our company. What’s Changed Our new name, ZAG FIRST B2B Marketing, represents our specific expertise and helps us better serve our diverse portfolio of B2B clients. Unlike more generic marketing companies, we have a specialized understanding of [...]

What Is Semantic Search, and How Does it Impact SEO?

January 23rd, 2022|Uncategorized|

For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is ranked highly on search results. Here’s the problem: Google keeps getting smarter. [...]

What Is Search Engine Optimization?

November 10th, 2021|Uncategorized|

Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching for it. Without SEO, we as consumers may never be connected with [...]

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