Blog2024-04-01T10:04:46-05:00

ZAG FIRST BLOG

Construction Industry Marketing: How to Set Marketing Goals

February 17th, 2023|B2B Construction Marketing|

The best marketing for construction companies positions your brand as an expert and guides your prospects through the entire sales funnel–from initial problem exploration to signing the final contract. Construction industry marketing differs from other industries in a number of ways, including the long sales cycles and wide array of decision [...]

Construction Marketing: How Construction Industry Marketing Differs From Other Industries

February 17th, 2023|B2B Construction Marketing|

Construction marketing and marketing for construction companies is a complex and nuanced process, but is also a crucial tool to attract new leads, nurture prospects through the sales cycle, and strengthen relationships with current customers. Every construction project ends eventually, and successful companies in the construction industry must understand how to [...]

Welcome to the Next Evolution of ZAG FIRST B2B Marketing

March 20th, 2022|News, Uncategorized|

After four years of business success, we are thrilled to announce the next evolution of our company. What’s Changed Our new name, ZAG FIRST B2B Marketing, represents our specific expertise and helps us better serve our diverse portfolio of B2B clients. Unlike more generic marketing companies, we have a specialized understanding of [...]

What Is Semantic Search, and How Does it Impact SEO?

January 23rd, 2022|Uncategorized|

For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is ranked highly on search results. Here’s the problem: Google keeps getting smarter. [...]

What Is Search Engine Optimization?

November 10th, 2021|Uncategorized|

Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching for it. Without SEO, we as consumers may never be connected with [...]

B2B SEO Marketing (Search Engine Optimization) Techniques to Generate Organic Search Traffic and Leads

November 2nd, 2021|B2B Construction Marketing, B2B Manufacturing Marketing, B2B Marketing|

  In the business-to-business (B2B) marketing realm, particularly in construction industry marketing and manufacturing marketing, leveraging B2B SEO is crucial for enhancing online visibility and generating organic traffic. The unique challenges and opportunities within these sectors necessitate a tailored SEO approach to effectively connect with other businesses in need of specialized services [...]

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