ZAG FIRST BLOG
Leveraging Webinars For Your Manufacturing Company Marketing
The best manufacturing marketing companies should present your business as an industry thought leader–on top of the latest trends, and able to share relevant, valuable information with customers and prospects at any time. When building your digital marketing strategy, webinars should be a key piece of your content marketing approach. Webinars are [...]
Google Paid Search for Manufacturers: How Manufacturing Companies can Generate Leads with Google Ads PPC
Google Ads, Pay-Per-Click, PPC, and Paid search/Google Ads for manufacturers can be incredibly effective. Digital marketing for manufacturing companies can be a complex and challenging process–especially for companies that spend all their time building excellent solutions for their clients. The manufacturing sales cycle is characterized by diverse distribution channels and a complex [...]
Manufacturing Company Marketing: How to Set a Digital Marketing Budget
Effective marketing for manufacturing companies begins with a strategy. Before diving into tactics and reaching out to your audience, it’s important to define your goals and create a plan that will allow you to achieve those goals. A key component of manufacturing marketing strategy is setting a reasonable budget. Industry benchmarks will [...]
What Makes Marketing for Manufacturing Companies Unique
If you’re looking to drive sales, increase revenue, and generate leads for your manufacturing company, you need a robust digital marketing strategy that takes into account the nuances and complexities of your industry. Many companies in the manufacturing industry are so busy building great solutions for their customers that they don’t prioritize [...]
Construction Email Marketing: Nurturing Construction Industry Prospects Through the Sales Funnel
Construction email marketing can be difficult and confusing. In past blog posts, we’ve discussed how digital marketing for construction companies is different from other industries. One of the biggest factors that sets your industry apart is its extremely long sales cycles–it can take months or even years before a prospect actually [...]
LinkedIn Marketing for Construction Companies
LinkedIn marketing for construction companies can be an effective lead-generation tool. But when most people hear the phrase “digital marketing,” social media is one of the first tactics that comes to mind. Social media management is a crucial part of any digital marketing strategy–but B2B social media requires a very different [...]
Organic Search and Content Marketing Strategy for Construction Companies
"Page 1 of Google search rankings capture 97% of all search traffic." Building a marketing strategy for construction companies is a complicated but important process. A robust digital marketing plan will codify your goals, help give your business a competitive edge, generate new leads, and strengthen your relationships with existing [...]
Identifying Digital Marketing KPIs for the Construction Industry
Digital marketing is a crucial tool for giving your construction industry company a competitive edge. Our recent blog posts have explored how construction industry marketing differs from other industries, and the importance of setting clear goals to establish your digital marketing strategy. Another key component of your construction company digital marketing [...]
Construction Industry Marketing: How to Set Marketing Goals
The best marketing for construction companies positions your brand as an expert and guides your prospects through the entire sales funnel–from initial problem exploration to signing the final contract. Construction industry marketing differs from other industries in a number of ways, including the long sales cycles and wide array of decision [...]
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