ZAG FIRST B2B INDUSTRIAL MARKETING BLOG
Leveraging Webinars For Your Manufacturing Company Marketing
The best manufacturing marketing companies should present your business as an industry thought leader–on top of the latest trends, and able to share relevant, valuable information with customers and prospects at any time. When building your digital marketing strategy, webinars should be a key piece of your content marketing approach. Webinars are [...]
Google Paid Search for Manufacturers: How Manufacturing Companies can Generate Leads with Google Ads PPC
Discover how manufacturers can use Google Ads to attract high-intent leads. Learn strategies for targeting, landing page optimization, and aligning PPC with real buyer behavior.
Manufacturing Company Marketing: How to Set a Digital Marketing Budget
Learn the key steps to create a manufacturing marketing budget that balances spend, strategy, and measurable results.
What Makes Marketing for Manufacturing Companies Unique
If you’re looking to drive sales, increase revenue, and generate leads for your manufacturing company, you need a robust digital marketing strategy that takes into account the nuances and complexities of your industry. Many companies in the manufacturing industry are so busy building great solutions for their customers that they don’t prioritize [...]
Construction Email Marketing: Nurturing Construction Industry Prospects Through the Sales Funnel
Construction email marketing can be difficult and confusing. In past blog posts, we’ve discussed how digital marketing for construction companies is different from other industries. One of the biggest factors that sets your industry apart is its extremely long sales cycles–it can take months or even years before a prospect actually [...]
LinkedIn Marketing for Construction Companies
Discover how LinkedIn marketing for construction companies supports brand awareness, strengthens industry relationships, and drives qualified traffic to your website.
Organic Search and Content Marketing Strategy for Construction Companies
A practical guide to marketing strategy for construction companies, using SEO and content to increase search visibility and generate leads.
Identifying Digital Marketing KPIs for the Construction Industry
Digital marketing is a crucial tool for giving your construction industry company a competitive edge. Our recent blog posts have explored how construction industry marketing differs from other industries, and the importance of setting clear goals to establish your digital marketing strategy. Another key component of your construction company digital marketing [...]
Construction Industry Marketing: How to Set Marketing Goals
The best marketing for construction companies positions your brand as an expert and guides your prospects through the entire sales funnel–from initial problem exploration to signing the final contract. Construction industry marketing differs from other industries in a number of ways, including the long sales cycles and wide array of decision [...]