ZAG FIRST BLOG
Construction Marketing: How Construction Industry Marketing Differs From Other Industries
Construction marketing and marketing for construction companies is a complex and nuanced process, but is also a crucial tool to attract new leads, nurture prospects through the sales cycle, and strengthen relationships with current customers. Every construction project ends eventually, and successful companies in the construction industry must understand how to [...]
The Three Keys to Developing a Successful B2B Marketing Strategy
"The ultimate goal of B2B marketing strategy is to generate leads that turn into revenue. Period." Matthew Barksdale, ZAG FIRST B2B Marketing Effectively generating B2B leads that turn into revenue is easier said than done. A sports team can’t go into a big game thinking “we just have to [...]
Welcome to the Next Evolution of ZAG FIRST B2B Marketing
After four years of business success, we are thrilled to announce the next evolution of our company. What’s Changed Our new name, ZAG FIRST B2B Marketing, represents our specific expertise and helps us better serve our diverse portfolio of B2B clients. Unlike more generic marketing companies, we have a specialized understanding of [...]
What Is Semantic Search, and How Does it Impact SEO?
For years, digital marketers have tried to make themselves as attractive as possible to Google and its ever-changing search algorithms. Search engine optimization (SEO) specialists have developed all kinds of tips and tricks for ensuring that their web content is ranked highly on search results. Here’s the problem: Google keeps getting smarter. [...]
3 Tips on How to Market For Consumers With Shorter Attention Spans
We’ve all heard the doomsday statistics that have been popular over the last several years, proclaiming that human attention spans have shrunk to become smaller than a goldfish’s, and that marketers might as well just give up on creating any promotional content longer than two seconds. A particularly sobering study indicates that, [...]
What Is Search Engine Optimization?
Search Engine Optimization: a concept so foreign and complex to most, yet so impactful to the success of a business, brand, and service. Without SEO, your business may have no chance to receive the recognition from users who are searching for it. Without SEO, we as consumers may never be connected with [...]
B2B SEO Marketing (Search Engine Optimization) Techniques to Generate Organic Search Traffic and Leads
In the business-to-business (B2B) marketing realm, particularly in construction industry marketing and manufacturing marketing, leveraging B2B SEO is crucial for enhancing online visibility and generating organic traffic. The unique challenges and opportunities within these sectors necessitate a tailored SEO approach to effectively connect with other businesses in need of specialized services [...]
How to Generate Leads and ROI in the Construction Industry in 2021- Feb 17th Webinar
Do you work in the construction industry? Do you know the best way to leverage digital marketing to generate leads? Do you know how to set marketing goals beyond revenue and leads? If you want to learn about best practices for digital marketing in the construction industry, join us for a [...]
B2B IN REAL LIFE – Episode 3: Clifton Alexander, Owner, Reactor Design Studio
In Episode 3 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Clifton Alexander, owner of Reactor Design Studio. REACTOR is a creative studio that generates EPIC brands through the fusion of strategy and design. EPIC brands Engage People In Conversation, activating brand champions and igniting positive dialogue that [...]
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