We Are Hiring a B2B Lead Generation Marketing Specialist

B2B Lead Generation Marketing Specialist

Position Overview:

ZAG FIRST B2B Marketing is looking for a full-time, fully remote B2B Lead Generation Marketing Specialist with 5+ years of experience leveraging Google Ads, Search Engine Optimization (SEO), and paid LinkedIn advertising to increase the quality and quantity of leads we generate for our clients.

About ZAG FIRST B2B Marketing

Headquartered in Kansas City, Missouri, we are a 6-year-old digital marketing agency focused on helping B2B construction, manufacturing, and distribution industry companies generate leads, nurture prospects down the sales funnel, and increase revenue. For more information, visit https://zagfirst.com/.

Our values are everything to us. We are a small team, meaning that we all wear a lot of hats and work closely together. We have a strict “no jerk” policy for both coworkers and clients–we only want to work with people who share our commitment to progress, curiosity, respect, and results. Because life’s too short to hate what you do.

All team members are fully remote, and we provide a MacBook Air, monitor, trackpad, and keyboard. Full-time employees typically work 35-45 hours a week, but work-life balance is extremely important to us. We want you to love your work–but we also understand that work isn’t everything. If you need to pick up your kid from school in the middle of the workday, or take a walk at lunch and work a little in the evening, that’s great: we want our team to work however, whenever, and wherever they can be happy and productive.

Key skills needed for this position

We are looking for someone with:

• 5+ years of experience with Google Ads. Beyond just certification (because let’s be honest, those tests are kind of a joke), this role should have extensive knowledge and expertise in the nuances of using Google Ads to create campaigns and drive quality conversions. Please note that while we’d prefer at least 5 years of experience, we are willing to consider candidates with less experience, provided they are skilled, knowledgeable, and eager to learn.
• Extensive knowledge of SEO. We have copywriters and developers who can execute an SEO strategy once it’s in place, but we’re looking for an SEO leader to audit websites, conduct analyses, and set strategies to improve search rankings for targeted keywords.
• Familiarity with paid LinkedIn Ads. We have just begun experimenting with paid LinkedIn Ads for our clients, and we’re looking for a specialist who can help us create a successful and repeatable strategy.
• A “let’s figure it out” mentality. As a small agency, every ZAG FIRST team member works on a wide variety of client projects. We’re looking for someone who is naturally curious and eager to dive in and learn new techniques, software, and best practices.
• Kindness. We care about getting the job done, but more importantly, we care about getting the job done right–with kindness, patience, and respect for both our coworkers and our clients. We’ve worked for huge agencies and Silicon Valley companies, and let’s just say there’s a reason we left to start ZAG FIRST.

Primary responsibilities of the Lead Generation Marketing Specialist

• Develop strategy, monitor, and execute day-to-day lead generation efforts for all our clients.
• Collaborate with other team members to create project plans, assign tasks, and complete work on schedule and to the best of our ability.
• Manage lead generation initiatives within the Asana project management software to make sure that all changes, updates, and to-dos are recorded and tracked.

Are you a fit?

Let’s find out! If you check more than half of these boxes, we’d love to review your application.

• You are smart, curious, and proactive. You hate corporate BS and just want to work with a good team and do good marketing work.
• You’re slightly obsessed with lead generation and digital marketing.
• You have 5+ years of experience with Google Ads, SEO, and other lead gen tactics.
• You have experience with B2B, construction, manufacturing, or distribution industry marketing.
• You can zoom out and think at a high level, while still being willing and eager to dig into the details.
• You work well with a highly collaborative and multidisciplinary team.
• You’re a self-starter, creative problem solver, and proactive worker.
• You hold yourself and your team to high standards of accountability and excellence.
• You can work independently and take ownership of multiple client-facing projects.
• You work well in a fast-paced environment, are able to juggle multiple projects with ever-changing needs, and can prioritize effectively.
• You are an open and transparent communicator.
• You’ve made it all the way to the end of this job description and are still interested in the position.