How ZAG FIRST Leverages Marketing Expertise to Help Small and Mid-Sized Businesses Thrive
Although members of the ZAG FIRST digital marketing team have worked on projects with some of the biggest companies in the world, our goal is to help small and medium-sized businesses thrive. Many of us grew up in the world of small business, and we know first-hand that digital marketing can be confusing and is always changing. Many small and mid-sized companies recognize the importance of top-tier digital marketing, but don’t have the time or resources to hire an expensive agency or build teams in-house.
ZAG FIRST works with these companies to take the mystery out of digital marketing. We allow companies to seamlessly outsource part or all of their digital marketing efforts for quantifiably better results. Our interest in small and medium-sized businesses stems from our team’s generations of experience with start-ups and family business.
“I grew up in a family business and have spent my entire life working in, running, and owning companies with less than $50 million in revenue,” ZAG FIRST’s President and Founder Matthew Barksdale said. “I know how small and medium-sized business owners and executives think, I know what keeps them up at night, I know the pressure they are under–so I want ZAG FIRST to really be a marketing resource for small business leaders.”
The ZAG FIRST leadership consists of businesspeople and entrepreneurs–people who have managed and owned businesses for decades, across a wide variety of industries including manufacturing and software development.
“The truth is that digital marketing can be very confusing to business leaders, and many companies just don’t have the time or resources to devote to effectively develop, execute and monitor effective digital marketing programs,” Barksdale said. “So we created ZAG FIRST to satisfy that need.” ZAG FIRST can help busy entrepreneurs and small business leaders by offering marketing expertise and bandwidth to insulate business owners from the complexities and challenges of the ever-evolving digital landscape.
ZAG FIRST’s typical client has less than $20 million in revenue, and our client base spans dozens of company types including manufactures, distributor, consultant, roofing contractors, healthcare companies, animal health companies, wealth managers, and technology companies. We do not focus on specific industries – we focus on small and mid-sized business that want to leverage digital marketing to grow their businesses.
For more information about how we can help your small or medium-sized business, please contact us.
