CUSTOM-MADE DIGITAL MARKETING SOLUTIONS FOR MANUFACTURING COMPANIES

If you’re in the manufacturing industry, you understand the relationship-driven sales cycles, complex supply chains, multiple distribution channels and fierce competitive landscape that make it different from any other industry. Your unique needs require a unique digital marketing strategy tailored to your specific goals–and that’s where we come in.

We have years of experience and countless success stories with helping our manufacturing clients generate leads, achieve a positive ROI and develop long-lasting personal relationships with new and existing customers. No matter what manufacturing sector you work in, we can ensure that your brand shows up in the best way, at the best moment, to the best audience, every time.

We are not a generic marketing company. We specialize in the manufacturing industry.

We help companies in the manufacturing industry generate leads, nurture relationships, and radically improve their digital marketing results

Marketing for Manufacturing
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WE UNDERSTAND WHAT MAKES
MANUFACTURING COMPANIES DIFFERENT

b2b sales funnels are long and complex

Manufacturing Industry
Sales Funnels are
Long and Complex

If you are anything like our other manufacturing clients, your sales process involves multiple different decision-makers and your sales cycle could span months to more than a year. The greatest challenge for driving manufacturing sales is guiding prospects through the sales process and being there when they are ready to make a purchase.

Manufacturing Industry
Sales are Based
On Relationships

The key factor in manufacturing industry sales is trust. Customers should feel like your company understands their needs and has the best solutions to meet them. By helping you reach the right audience and communicate authentically, we can create and maintain healthy working relationships with customers that will want to keep coming back.

Manufacturing - Marketing Supports Sales 600x400

Manufacturing Industry
Marketing and Sales
Must Work Together

Marketing’s job is to capture the attention of a unique audience, generate leads, and help move prospects down the sales funnel. The sales team takes leads from marketing and converts them to signed contracts and revenue. The marketing and sales teams must work together to generate sales.

MANUFACTURING SECTORS WE HAVE WORKED IN  

We have worked with manufacturing companies across dozens of sectors to help them generate leads and nurture relationships with their clients and prospects. Because of our experience, we’re able to focus on the unique needs of each of our clients rather than learning the basics of how manufacturing companies work with every new engagement.

RESULTS WE PROVIDE FOR OUR
MANUFACTURING CLIENTS

Generate Leads - What We do - ZAG FIRST

Generate
Leads

Generating leads that turn into revenue is our clients’ top priority–so we’ve made it ours, too. Each of our digital marketing processes and tactics is designed to create leads and achieve a positive ROI.

Marketing Must Nurture Relationships for B2B

Nurture Relationships With Your Prospects and Clients

For manufacturing companies, marketing is not about page views and clicks. Marketing is all about relationships: creating them, strengthening them, and guiding them through the sales funnel. Our process helps you better connect with your prospects and clients.

Marketing and Sales Must Work Together

Support Your
Sales Teams

Digital marketing must work hand-in-hand with the sales team and non-digital promotional efforts like sales calls, trade shows, and events. We’re here to support and assist every step of the way.

MARKETING TACTICS WE LEVERAGE FOR THE
MANUFACTURING INDUSTRY

We create a customized suite of digital marketing tactics for each client, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.

ZAG FIRST Marketing Strategy

Marketing
Strategy

Before we start executing marketing tactics, we define your ideal customers, develop goals and success metrics, and establish a marketing roadmap for your company.

website design and updates icon - 100x100

Search Engine Optimization (SEO)

SEO is much more complex than having the right keyword on a page. Google’s algorithms are continually evolving and we adapt our SEO tactics to keep pace.

ZAG FIRST Paid Search

Paid
Search

Paid search (both Google Ads and Microsoft Advertising) provides a tremendous ROI by generating leads from high intent prospects.

LinkedIn
Marketing

For many B2B companies, LinkedIn is the most relevant social media channel. We leverage LinkedIn’s AI to target prospects that fit your ideal customer profiles.

Content
Marketing

All content must focus on a specific customer segment (buyers care about different things than engineers, for example) and communicate information that the customer segment cares about.

Email
Marketing

Email marketing allows you to stay in front of your prospects when they need you and track their progress as they move down the sales funnel toward a purchase.

Marketing
Automation

Marketing automation is an important part of guiding prospects through the sales funnel, by automating repetitive tasks and enabling you to more efficiently market across a variety of online channels.

Website design and updates

Website Development and Updates

For many B2B companies, their website is the key touchpoint for both new and existing customers. We can help you create or update your website to share the unique and compelling story of your company.

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LET’S CHAT ABOUT HOW WE CAN HELP YOUR
MANUFACTURING COMPANY THRIVE

If you want to use digital marketing to grow your manufacturing business and are looking for expertise and bandwidth, we are here to help.