B2B Marketing For Manufacturing Companies2024-06-17T14:16:07-05:00

MANUFACTURING INDUSTRY MARKETING RESULTS

WE KNOW THE MANUFACTURING INDUSTRY

Your industry is special. So why work with a marketing generalist, when you could partner with specialists who truly understand manufacturing’s relationship-driven sales cycles, complex supply chains, multiple distribution channels, and fierce competitive landscape?

We can help you generate leads, nurture relationships with your clients, and improve your business outcomes.

Contact us today
building, construction industry marketing

We understand what makes the manufacturing industry unique

Complex sales processes

Manufacturing sales processes involve specifiers, purchasers, and even the C-suite, which impacts lead nurturing.

Sales based on relationships

Creating and nurturing relationships are critical for manufacturing sales success. Marketing needs to be an integral part of this process.

Marketing must support sales

Marketing captures the audience’s attention and guides prospects towards the sales team, which converts them into revenue.

Our comprehensive guide to selecting a manufacturing marketing partner

Are you struggling to generate quality leads, differentiate yourselves, or measure marketing ROI? We can help.

A Comprehensive Guide to Selecting the Right Digital Marketing Agency for Manufacturers

Manufacturing industry sectors we’ve worked in

We are a manufacturing marketing agency, and our industry experience lets us focus on the unique needs of each of our clients rather than learning the basics of how manufacturing companies work with every new engagement.

We help aerospace industry companies communicate their value, set themselves apart from competitors, and drive revenue.

We help construction equipment manufacturers generate new leads through a wide array of digital marketing tactics.

We help manufacturers of sling tags and other lifting and rigging equipment generate new leads and increase sales.

The medical industry faces its own set of complexities and challenges, and we can help medical industry manufacturers thrive through strategic digital marketing.

We can help military component manufacturers connect with their unique audience and set themselves up for success.

We help manufacturers in the oil and gas industry reach new prospects, nurture relationships with existing customers, and improve their sales pipeline.

Packaging manufacturers often struggle to generate quality leads and effectively set themselves apart from the competition. Our tailored digital marketing strategy can help.

We help manufacturers of fall arrest and fall restraint systems boost sales and better connect with customers and prospects.

We help manufacturers in the transportation industry transform their business through strategic digital marketing.

Results we provide for manufacturing industry clients

Generate quality leads

Each of our digital marketing processes and tactics is designed to generate quality leads and attract new sales prospects.

Nurture relationships

We help you create new relationships with prospects, strengthen existing relationships with clients, and guide leads through the sales funnel.

Support your sales team

We’ll work with your sales team on digital and non-digital marketing efforts to ensure that your overall approach is consistent and effective.

RESULTS WE’VE ACHIEVED FOR MANUFACTURING INDUSTRY CLIENTS

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Generated over 300 leads in 90 days for a new product introduction for a Midwest lifting and rigging manufacturer
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Went from 2-5 website leads/month to 45-60 new quality leads/month for a packaging manufacturer
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Increased paid search leads by a factor of 17 and decreased the cost per lead by 95% for a plastic component manufacturer and distributor
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Went from 2 targeted keywords on first page of Google to 103 targeted keywords on first page of Google for a Midwest plastics manufacturer

Marketing tactics for the manufacturing industry

We create a customized suite of tactics for each of our manufacturing clients based on their specific goals, needs and market, ensuring that each execution serves an important purpose and achieves lead generation and a positive ROI.

Manufacturing marketing strategies can be complex. We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap. This process ensures that there is a plan, deliverables, timeline, and a way to measure success for each marketing initiative.

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog and webinar content to improve your search rankings. We create content based on your buyer personas, including case studies and more.

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn is the most relevant social media channel for most manufacturing industry companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects and showcase the value of your products or services.

For many manufacturing industry companies, their website is their key touchpoint for both new and existing customers. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.

Our latest manufacturing industry marketing insights

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mbarksdale@zagfirst.com
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