RESULTS-DRIVEN B2B MARKETING FOR HOUSTON COMPANIES
When you partner with the ZAG FIRST team, you’ll get the best of both worlds: global experience, with a Midwest attitude. We work hard, and do what we say we’ll do. Plus, we have unparalleled knowledge of local markets and a genuine passion for helping Houston construction, manufacturing and professional services companies succeed.
We help Houston B2B companies generate leads, nurture relationships, and radically improve their digital marketing results.
INDUSTRIES WE SERVE
Our years of experience and specialized skill set have led us to countless productive partnerships with companies in our three focus industries. We’re able to focus on the unique needs of each of our clients, rather than learning a new industry with every new engagement.
WHAT WE DO FOR OUR HOUSTON CLIENTS
Generate
Leads
Generating leads that turn into revenue is our clients’ top priority–so we’ve made it ours, too. Each of our digital marketing plans, processes, tactics and executions are designed to create leads and achieve a positive ROI.
Nurture Relationships With Your Prospects and Clients
Marketing is all about relationships–creating them, strengthening them, and guiding them through the sales funnel. Our process helps clients better connect with their prospects and clients.
Support Sales and Non-Digital Marketing Tactics
Digital marketing must work hand-in-hand with non-digital promotional efforts like sales calls, trade shows and events. We’re here to support and assist every step of the way.
MARKETING TACTICS WE LEVERAGE FOR
HOUSTON CLIENTS
We create a customized suite of digital marketing tactics for each client, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.
Marketing
Strategy
Strategy is the foundation of all digital marketing, and includes goal setting, KPI identification, positioning and competitive analysis.
Search Engine Optimization (SEO)
Effectively navigating search engines (and specifically Google) to ensure that your company’s content reaches its widest audience can make the difference between radical success and mediocrity in many B2B industries.
Paid
Search
Paid search (both Google Ads and Microsoft Advertising) is a highly effective tactic to target users with high intent to purchase while monitoring key success metrics.
LinkedIn
Marketing
For many B2B companies, LinkedIn is the most relevant social media channel. We leverage LinkedIn’s AI to target prospects that fit your ideal customer profiles.
Content
Marketing
Content and messaging are the foundation of all marketing. Content marketing includes blogs, Google ads, LinkedIn campaigns, white papers and web pages.
Email
Marketing
Executed properly, email marketing is an effective tool to facilitate tailored and comprehensive communication with each of your audiences.
Marketing
Automation
Marketing automation is an important part of guiding prospects through the sales funnel, by automating repetitive tasks and enabling you to more efficiently market across a variety of online channels.
Website Development and Updates
For many B2B companies, their website is the key touchpoint for both new and existing customers. We can help you create or update your website to share the unique and compelling story of your company.
LET’S TALK.
If you’re a Houston company in the construction, manufacturing, or professional services industries, we’d love to tell you more about how we can revolutionize your marketing results. Contact us today to get started!
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