RELATIONSHIP-FOCUSED DIGITAL MARKETING FOR PROFESSIONAL SERVICES COMPANIES
Companies in the professional services industry can span a huge variety of expertise areas, from software development, to consultants, to lawyers and much more. But all those companies offer customized, knowledge-based services to their clients–which is why you need customized, results-driven digital marketing tactics to support the sales funnel.
At ZAG FIRST, we understand the unique complexities of the professional services industry: the long and complex sales cycles, the important personal relationships that develop over the course of years and the clients that expect results without truly understanding exactly what you do and how you do it. Education and trust are critical components of the sales funnel, and we can help your company build that trust through tailored communication, strategic content marketing and a seamless brand presence that guides prospects through every step of the sales cycle.
We are not a generic marketing company. We specialize in the professional services industry.
We help companies in professional services industries generate leads, nurture relationships, and radically improve their digital marketing results.
WE UNDERSTAND WHAT MAKES PROFESSIONAL SERVICES COMPANIES DIFFERENT
Professional Services Sales Funnels are Long and Complex
If you are anything like our other professional service clients, your sales process involves multiple different decision-makers and your sales cycle could span months to more than a year. The greatest challenge for driving sales in professional service industries is guiding prospects through the sales process and being there when they are ready to make a purchase.
Professional Services Sales are Based On Relationships
The key factor in professional services sales is trust: customers need to feel like your company understands their needs and has the best solutions to meet them. By helping you reach the right audience and communicate authentically, we can create and maintain healthy working relationships with customers that will want to keep coming back.
Professional Services Marketing and Sales Must Work Together
Marketing’s job is to capture the attention of a unique audience, generate leads, and help move prospects down the sales funnel. The sales team takes leads from marketing and converts them to signed contracts and revenue. The marketing and sales teams must work together to generate sales.
RESULTS WE PROVIDE FOR OUR
PROFESSIONAL SERVICES CLIENTS
Generating leads that turn into revenue is our clients’ top priority–so we’ve made it ours, too. Each of our digital marketing plans, processes, tactics and executions are designed to create leads and achieve a positive ROI.
Nurture Relationships With Your Prospects and Clients
For professional service companies, marketing is not about page views and clicks. Marketing is all about relationships: creating them, strengthening them and guiding them through the sales funnel. Our process helps you better connect with your prospects and clients.
Digital marketing must work hand-in-hand with the sales team and non-digital promotional efforts like sales calls, trade shows, and events. We’re here to support and assist every step of the way.
MARKETING TACTICS WE LEVERAGE FOR THE
PROFESSIONAL SERVICES INDUSTRY
We create a customized suite of digital marketing tactics for each client, based on their specific goals, needs and market. By taking a strategic and holistic approach to marketing, we’re able to focus on the “why” and ensure that each execution serves an important purpose and achieves a positive ROI.
Before we start executing marketing tactics, we define your ideal customers, develop goals and success metrics, and establish a marketing roadmap for your company.
Search Engine Optimization (SEO)
SEO is much more complex than having the right keyword on a page. Google’s algorithms are continually evolving and we adapt our SEO tactics to keep pace.
Paid search (both Google Ads and Microsoft Advertising) provides a tremendous ROI by generating leads from high intent prospects.
For many B2B companies, LinkedIn is the most relevant social media channel. We leverage LinkedIn’s AI to target prospects that fit your ideal customer profiles.
All content must focus on a specific customer segment (buyers care about different things than engineers, for example) and communicate information that the customer segment cares about.
Email marketing allows you to stay in front of your prospects when they need you and track their progress as they move down the sales funnel toward a purchase.
Marketing automation is an important part of guiding prospects through the sales funnel, by automating repetitive tasks and enabling you to more efficiently market across a variety of online channels.
Website Development and Updates
For many B2B companies, their website is the key touchpoint for both new and existing customers. We can help you create or update your website to share the unique and compelling story of your company.