B2B IN REAL LIFE – Episode 1: Eric Dunn, CEO, Coffman Group

In episode 1 of our video series B2B IN REAL LIFE: Stories From the Front Lines, we spoke with Eric Dunn, CEO of Coffman Group.

Coffman Group partners with companies in Kansas City, Overland Park, and San Diego to grow revenue with results-driven training. In his interview, Eric talked about how corporate training has adapted in times of turbulence.

“I really believe that in 2024, people aren’t always going to be driving to our office. If they’re already doing virtual college and virtual high school, that age group is going to move into workforce and they’re going to say ‘Now I drive somewhere to get training and development? That doesn’t make any sense.’ But the marketplace adjusts.”