b2b digital marketing


Successful B2B companies understand that digital marketing is a crucial tool to attract new leads, nurture prospects through the sales cycle, and strengthen existing relationships. Every project ends eventually–but often, small- to mid-sized B2B companies devote most of their time to sales, managing operations, and performing excellent work for their clients. With so many competing priorities, it can be easy for digital marketing to fall through the cracks.

But for B2B companies in any industry, digital marketing should NOT be an afterthought: it should be the cornerstone of your sales strategy. At ZAG FIRST B2B Marketing, we’ve worked with dozens of companies to create tailored digital marketing strategies, generate leads, and improve business outcomes.

When you’re ready to transform your business through B2B digital marketing, we’re here to help!


The B2B landscape is complex–but our team has years of experience working with B2B companies, and we understand how to achieve real results.

construction industry marketing

B2B sales cycles are long and complex

If you are anything like our other clients, your sales process involves multiple different decision-makers and your sales cycle could span months to more than a year. The greatest challenge for driving B2B sales is guiding prospects through the sales process and being there when they are ready to make a decision.

construction industry marketing

B2B sales are based on relationships

The key factor in B2B sales is trust. Customers need to feel like your company understands their needs and has the best solutions to meet them. Trust is built by establishing relationships, communicating authentically and solving customer problems.

construction industry marketing

B2B marketing and sales must work together

Marketing’s job is to capture the attention of a unique audience, generate leads, and help move prospects down the sales funnel. The sales team takes leads from marketing and converts them to signed contracts and revenue. The marketing and sales teams must work together to drive sales.


marketing strategy, construction industry marketing

Build your digital
marketing strategy

We’ll help you set clear and measurable goals, establish the appropriate data metrics to track progress, and develop marketing tactics that will enable you to achieve those goals. Once a robust plan is in place, we’ll execute with excellence to ensure that we are continuously moving your business forward.

generate leads, construction industry marketing

Generate leads

Generating leads that turn into revenue is our clients’ top priority–so we’ve made it ours, too. Each of our digital marketing processes and tactics is specifically designed to create leads and achieve a positive ROI.

nurture relationships, construction industry marketing

Nurture relationships with
your prospects and clients

B2B marketing is not about page views and clicks, it’s about relationships: creating them, strengthening them, and guiding them through the sales funnel. Our process helps you better connect with your prospects and clients.


SEO, construction industry marketing

Organic search and SEO

Search engine optimization (SEO) is much more complex than having the right keyword on a page. Google’s algorithms are constantly evolving, and we adapt our SEO tactics to keep pace and help you achieve measurable results.

paid search, construction industry marketing

Paid search

Most B2B sales begin by conducting a Google search–so having a strong search engine presence is crucial. We’ll build paid search campaigns targeting high-intent users and keywords.

LinkedIn, construction industry marketing


LinkedIn is the most relevant social media channel to reach B2B  decision makers. We leverage LinkedIn’s AI to target prospects that fit your ideal customer profiles.

webinars, construction industry marketing


Effective B2B marketing should position your company as an expert, and webinars are some of the best ways to do that. We’ll help you develop and implement webinars that are timely and relevant to your target audience.

content, construction industry marketing

Content marketing
and gated content

We are a B2B content marketing agency, which means we have extensive experience developing short- and long-form content that focuses on a specific customer segment. We’ll help you communicate your company’s value in a way that resonates uniquely with each audience.

email, construction industry marketing

Email marketing

Email campaigns allow you to stay top-of-mind for your prospects when they need you. We’ll leverage email marketing tools that allow you to easily manage and schedule communication, and track your prospects’ progress as they move down the sales funnel toward a purchase.

automation, construction industry marketing

Marketing automation

We leverage automation tools to guide your prospects through the sales funnel, automate repetitive tasks, and more efficiently market across a variety of online channels.

web development, construction industry marketing

Website development and updates

For many B2B companies, their website is the key touchpoint for both new and existing customers. We can help you create or update your website to share the unique and compelling story of your company.


We are a B2B marketing agency that can bring our expertise to help grow your business. If you’re looking for business results and marketing bandwidth, we are here to help.