B2B MARKETING RESULTS

OUR B2B MARKETING CAN HELP YOU REACH YOUR GOALS.

Why work with a marketing generalist, when you could partner with B2B marketing specialists who truly understand the nuances of B2B and the challenges you face?

We can help you generate leads, nurture relationships with your clients, and improve your business outcomes.

building, construction industry marketing

We understand what makes B2B industries unique

Long and complex sales process

B2B’s long and complex sales processes impact how you approach marketing and nurturing leads through the sales process.

Sales are based on relationships

Creating and nurturing relationships are critical for B2B sales success. Marketing needs to be an integral part of this process.

Marketing must support the sales process

Marketing captures the audience’s attention and guides prospects towards the sales team.

Our comprehensive guide to finding a B2B marketing partner

Are you struggling to generate quality leads, set yourself apart, or measure marketing ROI? We can help.

Read the Guide

B2B sectors we’ve worked in

Because of our industry experience, we’re able to focus on the unique needs of each of our clients rather than learning the basics of how B2B companies work with every new engagement.

Aerospace and aviation industry

We help aerospace industry companies communicate their value, set themselves apart from competitors, and drive revenue.

Construction industry

We help B2B construction industry companies generate new leads through a wide array of digital marketing tactics.

Manufacturing industry

We can help B2B manufacturers connect with their unique audiences and set themselves up for success.

Lifting and rigging industry

We help constructors, manufacturers, and distributors of sling tags and other lifting and rigging equipment generate new leads and increase sales.

Medical device industry

The medical industry faces its own set of complexities and challenges, and we can help B2B medical industry companies thrive through strategic digital marketing.

Oil and gas industry

We help B2B companies in the oil and gas industry reach new prospects, nurture relationships with existing customers, and improve their sales pipeline.

Packaging industry

Packaging companies often struggle to generate quality leads and effectively set themselves apart from the competition. Our tailored digital marketing strategy can help.

Safety and fall protection industry

We help manufacturers and distributors of fall arrest and fall restraint systems boost sales and better connect with customers and prospects.

Transportation industry

We help B2B companies in the transportation industry transform their business through strategic digital marketing.

Results we provide for B2B clients

Generate quality leads

Each of our digital marketing processes and tactics is designed to generate quality leads and attract new sales prospects.

Nurture relationships

We help you create new relationships with prospects, strengthen existing relationships, and guide leads through the sales funnel.

Support your sales team

We’ll work with your sales team on digital and non-digital marketing efforts to ensure that your overall approach is consistent and effective.

RESULTS WE’VE ACHIEVED FOR B2B CLIENTS

Generated over 300 leads in 90 days for a new product introduction for a Midwest lifting and rigging manufacturer

Doubled organic search traffic in 6 months for a Texas-based specialty commercial construction subcontractor

Increased paid search leads by a factor of 17 and decreased the cost per lead by 95% for a plastic component manufacturer and distributor

Generated 60,000 highly targeted impressions with over 425 clicks in a LinkedIn campaign for a construction contractor

Marketing tactics for B2B clients

We create a customized suite of tactics for each of our B2B clients based on their specific goals, needs and market, ensuring that each execution serves an important purpose and achieves a positive ROI.

Marketing strategy

We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap. This process ensures that there is a plan, deliverables, timeline, and a way to measure success for each marketing initiative.

Search Engine Optimization (SEO) and content marketing

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog content to improve your search rankings.

Paid search and Google Ads

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn marketing

LinkedIn is the most relevant social media channel for most B2B companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects.

Email marketing and marketing automation

A prospect may not purchase today–but it’s essential that your business stays top-of-mind, in case they come back with another need months or even years later. Effective email and marketing automation campaigns allow you to stay in front of your prospects when they need you.

Website development and updates

For many B2B companies, their website is their key touchpoint for both new and existing customers. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.

View All Blog Posts