B2B Construction Industry Marketing2024-11-12T16:00:56-06:00

CONSTRUCTION INDUSTRY MARKETING RESULTS

WE CAN HELP YOU ACHIEVE GROUNDBREAKING RESULTS

The construction industry is special. So why work with a marketing generalist, when you could partner with specialists who truly understand the unique challenges you face?

We create and execute tailored construction company digital marketing strategies that will help you generate leads, nurture relationships with your clients, and improve your business outcomes.

Contact us today
building, construction industry marketing

We understand what makes the construction industry unique

Long sales cycles

Construction industry sales cycles can last years, which impacts how you nurture leads through the sales process.

Complex relationships between decision makers

Understanding the interconnected web of owners, engineers, general contractors, subcontractors, and more is crucial.

Marketing must support sales

Marketing captures the audience’s attention and guides prospects towards the sales team, who converts them to revenue.

Our comprehensive guide to finding a construction industry marketing partner

Are you struggling to generate quality leads, differentiate yourselves, or measure marketing ROI? We can help.

Construction industry sectors we’ve worked in

We are a construction digital marketing agency, and our industry experience lets us focus on the unique needs of each of our clients rather than learning the basics of how construction companies work with every new engagement.

We can help general contractors drive new business by positioning themselves as experts and differentiating themselves from competitors.

We can help subcontractors determine what sets them apart from the competition and how they can best communicate that value proposition.

We can help engineering firms–both large and small–leverage digital marketing to improve their bottom line.

We understand the nuances and complexities of multi-family construction projects, and can help your business generate new leads.

We help construction companies who work with manufacturing, warehousing, hospitals, schools, stadiums, offices, retail, and more drive new business and improve their bottom line.

We work with owner’s advocates and owner’s representatives to help them clearly communicate the value of their services and drive their business forward.

We’ve worked extensively with commercial roofing contractors to determine which digital marketing strategies are most effective in their industry.

We help construction materials suppliers generate new leads through a wide array of digital marketing tactics.

Results we provide for construction industry clients

Generate quality leads

Each of our digital marketing processes and tactics is designed to generate quality leads and attract new sales prospects and potential customers.

Nurture relationships

We help you create new relationships with potential clients, strengthen existing relationships, and guide leads through the sales funnel.

Support your sales team

We’ll work with your sales team on digital and non-digital marketing efforts to ensure that your overall approach is consistent and effective.

RESULTS WE’VE ACHIEVED FOR CONSTRUCTION INDUSTRY CLIENTS

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Went from 0 website leads/month to 4-6 new quality leads/month for a Texas-based specialty construction contractor
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Doubled organic search traffic in 6 months for a Midwest commercial construction subcontractor
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Went from 2 targeted SEO keywords on first page of Google to 103 on first page of Google for an 85-year-old construction firm
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Generated 60,000 highly targeted impressions with over 425 clicks in a LinkedIn campaign for a construction contractor

Marketing tactics for the construction industry

We create a customized suite of tactics for each of our construction clients based on their specific goals, KPIs, needs and market, ensuring that each execution serves an important purpose and achieves a positive ROI.

We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap. This process ensures that there is a marketing plan, deliverables, timeline, and a way to measure success for each initiative.

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog content to improve your search rankings and local SEO.

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn is the one of the most relevant social media platforms for most construction industry companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects.

For many construction industry companies, their website is their key touchpoint for both new and existing customers. We are experts in web design and development. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.

Our latest construction industry marketing insights

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mbarksdale@zagfirst.com
816-200-2808

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