WHY ZAG FIRST?
We built ZAG FIRST because digital marketing can be confusing and is rapidly changing. SMM, UV, CPA, CPL, EPC, GA, PV, RT, SERP – the acronyms and options are endless. Many businesses want top-tier digital marketing but do not want to spend the time and money to hire an expensive agency or build teams in-house.
ZAG FIRST works with companies with small or nonexistent marketing teams to take the mystery out of digital marketing. We allow companies to seamlessly outsource parts or all of their digital marketing efforts to get better and quantifiable results.
Focus #1 – Small and Medium-Sized Businesses
While the ZAG FIRST team has worked in and with large enterprise marketing departments, our passion is working with small and medium-sized businesses. The company has been designed from the ground up to effectively support companies with little or no marketing resources. Many of us grew up in small businesses and we find working with them fun and rewarding.
Focus #2 – The Process
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming
Goals > Plans > Execution > Results > Repeat. The marketing process starts with the goal – what you are trying to achieve. We believe that in order to achieve your goals, companies must have a process – and the ZAG FIRST digital marketing process produces results.
Focus #3 – Data-Driven Tactics
“Marketing without data is like driving with your eyes closed.” — Dan Zarella
The real revolution created by digital marketing is the ability to track results. Marketing is no longer a guessing game. The data will tell us what is working… we just have to listen.
Focus #4 – Insulate Our Clients from the Complexity
“Any darn fool can make something complex; it takes a genius to make something simple.” — Pete Seeger
Effective digital marketing requires the simultaneous execution of multiple tactics, continuously monitoring results and adjusting tactics based upon results. The process is complex and tedious – our goal is to insulate our clients from the complexity. Of course if you are up for it, we are always excited to get deep into the tactics with our clients.