Generic marketing agencies often don’t understand the unique complexities and challenges of B2B marketing. We built ZAG FIRST from the ground up specifically to help construction, manufacturing, and professional services companies generate leads, nurture relationships, and achieve a positive ROI. And although every client is different, our holistic and data-driven approach ensures that we deliver the best results to every client, every time.

Nuances of B2B

1) We Understand the Nuances of B2B Marketing

Compared to B2C, B2B companies have long and complex sales cycles that rely on personal relationships. Because we work only with B2B companies, we understand the challenges you face and how digital marketing can support every step of the sales funnel.

Start with Goals and Strategy

2) We Start with Goals and Strategy Instead of Tactics

“Tactics without strategy is the noise before defeat.” – Sun Tzu

Most marketing companies focus on individual tactics rather than taking the time to develop a holistic strategy based on the client’s goals and KPIs. We start with the “why”, making sure that every subsequent marketing effort and process is purpose-driven.

generating leads and nurturing relationships

3) Generating Leads and Nurturing Relationships Is Our Top Priority

Vanity metrics such as views, likes or clicks may be interesting, but lead generation and conversion are what matters to the bottom line. We focus on making sure our clients achieve a positive ROI, and each of our tactics and KPIs are specifically tailored to support that goal.

Insulate You From The Complexity

4) We Insulate Our Clients from the Complexity

“Any darn fool can make something complex; it takes a genius to make something simple.” — Pete Seeger

Effective digital marketing requires simultaneously executing multiple tactics, continuously monitoring results, and adjusting strategy based on performance data. The process is complicated and tedious – our goal is to insulate our clients from the complexity, leaving them free to focus on what matters most: leading their company.

Midwest Attitude and Global Experience

5) Midwest Attitude, with Global Experience

The ZAG FIRST team has worked at and for major companies around the world – we truly have a global perspective and global marketing experience. But the Midwest is our home and we have a Midwest attitude – we work hard and we do what we say we will do.

Consistency is the Key

6) We Believe In Enduring Consistency

We obsess over the details because we know that details make the difference between mediocrity and excellence. Effective digital marketing means not just showing your brand at its best, but showing up in the best way every time.

If you want to use digital marketing to grow your business and are looking for expertise and bandwidth, we are here to help.