B2B Contractor reviewing LinkedIn content marketing services

Good Fit For Companies That Are:

  • Construction, manufacturing, and distribution companies that need to reach key decision-makers

  • Have long sales cycles where staying visible matters more than quick conversions

  • Deals are influenced by expertise, trust and reputation

LinkedIn Content Marketing for Construction, Manufacturing & Distribution Companies

We use LinkedIn content marketing to keep your company visible to key decision-makers in your industry.

For most industrial B2B companies, closing deals takes time and rarely starts with a simple form fill. LinkedIn content keeps your company present during that window, so when conversations start, your buyers already know who you are and why you’re the best solution.

This way, sales conversations start strong and more deals close.

The Benefits

LinkedIn content changes how sales conversations begin. When prospects already recognize your company, sales doesn’t spend the first call explaining who you are or establishing credibility.

Prospects are Familiar with You Before Outreach Happens

Sales Spends Less Time on Outreach and Qualifying Leads

Conversations Move More Smoothly and More Deals Close

How We Use LinkedIn Marketing

Built to Support How B2B Buyers Actually Research and Make Decisions

Built Around Your Real Buyers

We work with you to apply your existing buyer knowledge on LinkedIn, identifying which decision-makers to reach and how they use the platform at each stage of the buying process.

Address the Questions That Matter

We help surface the questions buyers are already asking internally and shape messaging around what they care about most.

Content That Builds Trust

We write and publish LinkedIn content from your company or leadership, including posts, expert explainers, and practical breakdowns that demonstrate your expertise and reflect how buying decisions are made.

“ZAG FIRST has been instrumental in our success.” 

“ZAG FIRST developed our positioning and marketing plan, then executed it successfully, leaving us time to focus on delivering our best work to clients.”

- President, Workstation Crane Manufacturer

Frequently Asked Questions

Not Sure Where To STart?

Get clarity on LinkedIn content marketing with a quick conversation. Just give us a call.

LinkedIn’s impact is rarely immediate. The value comes from repeated visibility over time. Most teams notice changes in how conversations start before they see any change in volume.

We work on a defined cadence that keeps your company visible without becoming noise. Everything is reviewed with you before it goes live, and cadence can be adjusted as priorities or circumstances change.

No. Content can come from your company page or leadership profiles, depending on what makes sense. We handle the writing and publishing so it doesn’t become another internal task.

No. It supports them. LinkedIn content makes outbound warmer and paid ads more effective by building recognition before outreach happens.

Visibility fades when consistency stops. This works because recognition builds over time. Pausing resets momentum rather than preserving it.

If your sales depend on fast conversions, broad reach, or one-off campaigns, there are better marketing tactics you should prioritize. If you’re still insure if LinkedIn marketing is right for your business, speak with with one of our experts today. 

Discover whether LinkedIn makes sense for your business.