Digital Marketing Guide for Construction Industry:
A Comprehensive Guide to Best Practices
Download our comprehensive guide to best practices for digital marketing for construction industry.
If your construction industry company is struggling with generating new leads, nurturing your prospects through the sales funnel, positioning your company in the marketplace, or determining which marketing tactics will give you the best ROI, this guide is for you. Our marketing experts have decades of experience working with companies in the construction industry and have put together this 21-page guide to help you think through how to approach marketing for your company.
TABLE OF CONTENTS
- Introduction: Why Digital Marketing Matters for Companies in the Construction Industry
- How Construction Company Marketing Differs From Traditional Digital Marketing
- Building Your Marketing Strategy
- STEP 1: Setting Marketing Goals
- STEP 2: Setting Marketing KPIs and Budget
- STEP 3: Defining Your Audience and Why They Buy
- STEP 4: Setting Your Company Apart
- STEP 5: Choosing Marketing Tactics
- Iterate: Plan, Do, Check, Act