4.8 Star Rating on Google

B2B Lead Nurturing & Sales Enablement

Turn more leads into real sales conversations

ZAG FIRST builds lead nurturing systems specifically for construction, manufacturing, and distribution companies.

  • Say goodbye to leads rotting in the pipeline

  • Increase opportunities that lead to deals

  • Support long sales cycles without constant outreach

Let’s Talk About Your Marketing Goals

We’ll follow up with a quick call to see if we’re the right fit for your business

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Trusted by Leading Industrial Companies

Trusted by Leading Industrial Companies

Does this sound familiar to you?

Leads come in, but most never turn into conversations

Sales follow-up is inconsistent or reactive

Long sales cycles with no clear next step

Old leads sitting untouched in your CRM

Marketing and sales feel disconnected

“ZAG FIRST has been instrumental in our success.” 

“ZAG FIRST developed our positioning and marketing plan, then executed it successfully, leaving us time to focus on delivering our best work to clients.”

- President, Workstation Crane Manufacturer

How We Improve Your Process

Lead nurturing helps bring marketing and sales onto the same page around follow-up and timing. Leads stay engaged at a pace that makes sense, and sales have clearer next steps. Fewer opportunities get missed, and deals are easier to move forward.

Consistent Lead Flow

We use a mix of Google Ads, LinkedIn, and SEO to support steady inbound demand from companies that match your ideal customer profile.

CRM Follow-Up Systems

We set up automation inside your CRM so no lead goes untouched.

That includes:

  • Clear follow-up paths
  • Lead routing and reminders
  • Basic qualification logic

Sales Coaching and Alignment

We work closely with your sales team to:

  • Define what a “good lead” actually looks like
  • Align messaging between marketing and sales
  • Improve follow-up timing and conversations

Our Approach

Built for Real Industrial Sales Cycles

Lead nurturing only works when it reflects how your business actually sells and how your buyers make decisions.

We start by getting a clear picture of your company, your market, and your sales process. That includes understanding your goals, sales cycle, deal sizes, and where follow-up tends to break down.

From there, we focus on the buyer’s side of the process. We map how prospects move from first contact to a real sales conversation and make sure messaging and follow-up support that journey at the right pace.

The goal is alignment. Marketing and sales work from the same understanding of who the lead is, where they are in the process, and what should happen next so nothing gets missed.

Distribution company warehouse interior

Designed Around Your Sales Process

Clear Next Steps at Every Stage

Mapped to the Buyer’s Decision Journey

Aligned Sales and Marketing Execution

Lead Nurturing Services

Buyer Journey Mapping for Industrial Sales Cycles

CRM Setup and Automation

Lead Segmentation and Qualification

Follow-Up and Re-Engagement Sequences

Frequently Asked Questions

Not Sure Where To STart?

Get clarity on lead nurturing with a quick conversation. Just give us a call.

Most leads don’t buy right away. In construction, manufacturing, and distribution, decisions take time and projects often shift. Lead nurturing helps you stay present during that process, so opportunities don’t fade away while buyers are still deciding.

Email and automation are part of the picture, but they aren’t the focus. What matters is making sure leads are followed up in a way that fits your sales process and timing, so conversations happen when prospects are actually ready.

We start by learning how your business actually works. That means meeting with your sales team, understanding how leads come in today, what information helps them move deals forward, and your goals. We take time to learn your market, sales cycle, and where in the sales process your team needs the most support.

From there, we set things up to support your existing process and stay involved as things change—so marketing and sales stay aligned over time, not just at launch.

It depends on your sales cycle. Most teams start noticing better follow-up and clearer visibility fairly early on. That usually shows up as fewer missed leads and better conversations.

We start by working within your existing CRM and systems. In most cases, they can be configured to support better follow-up without adding new tools.

If a change is necessary, we’ll explain what needs to change and why. If it isn’t, we don’t complicate things.

Most agencies focus on generating leads and stop there. We focus on what happens next because leads only matter if they turn into closed deals. That means paying attention to follow-up and handoffs so your leads get the right attention at the right time.

If leads tend to stall, follow-up isn’t always consistent, or deals drag on without clear next steps, lead nurturing is often a good fit. The simplest way to know is to get on a quick call. We’ll talk through what’s happening on your side and be honest about whether this would help.

think lead nurturing could help improve your pipeline?

Speak with our experts to learn about our process and discover if lead nurturing is a good fit for your business.