Matthew Barksdale
President, ZAG FIRST
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About
Matthew Barksdale is President of ZAG FIRST, a B2B marketing agency specializing in industrial, construction, and manufacturing companies across the United States. With over 20 years of experience in B2B marketing, he leads strategy for clients focused on connecting with prospects and generating qualified leads through SEO, paid search, and LinkedIn marketing. Matthew holds a BS from the Wharton School of Business at the University of Pennsylvania and an MBA from Rockhurst University.
Latest Articles
Marketing for the Construction Industry and Marketing for Construction Companies: Guide to Best Practices
A practical look at marketing for construction companies and how clearer positioning, content, and targeting help improve visibility and generate better project opportunities.
Developing a Marketing Strategy for Construction Industry Companies: Essential Practices
A marketing strategy for construction companies provides the structure needed to improve visibility, generate qualified leads, and support consistent business development in competitive markets.
Developing a Marketing Strategy for Manufacturers: Best Practices
A practical guide to developing a marketing strategy for manufacturers, covering the difference between strategy and tactics, key objectives, and how to align marketing efforts with business growth.
Why Specialized Construction Marketing Companies Outperform Generic Agencies
Discover why specialized construction marketing companies are outperforming generic agencies in driving leads, visibility, and long-term growth.
Manufacturing Company Marketing: Guide to Effective Marketing for B2B Manufacturing Firms
A practical guide to manufacturing marketing strategy, covering how industrial buyers research suppliers and the digital channels that help manufacturers generate qualified leads.
The Rise of Specialized Manufacturer Marketing: Why Manufacturing Marketing Companies Are Leading the Charge
In today's rapidly evolving business landscape, the 'one-size-fits-all' approach no longer cuts it. Industries are zooming in, tailoring their strategies to meet specific needs and carve out unique market spaces. This is particularly evident in the manufacturing sector. With its distinct challenges and nuances, manufacturing demands a marketing approach that's not just tailored but laser-focused. Enter the realm of specialized manufacturing marketing companies, poised to lead the charge and revolutionize the way manufacturers connect with their audience. The Evolution of Marketing in the Manufacturing Sector For years, manufacturers adhered to a standard marketing playbook. Brochures, trade shows, and cold [...]