Matthew Barksdale
President, ZAG FIRST
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About
Matthew Barksdale is President of ZAG FIRST, a B2B marketing agency specializing in industrial, construction, and manufacturing companies across the United States. With over 20 years of experience in B2B marketing, he leads strategy for clients focused on connecting with prospects and generating qualified leads through SEO, paid search, and LinkedIn marketing. Matthew holds a BS from the Wharton School of Business at the University of Pennsylvania and an MBA from Rockhurst University.
Latest Articles
Marketing for Manufacturing Companies: Guide to Best Practices
See what actually works in manufacturing marketing, from clearer capability positioning to content that answers real buyer questions and improves the quality of inbound RFQs.
Marketing for the Construction Industry and Marketing for Construction Companies: Guide to Best Practices
A practical look at marketing for construction companies and how clearer positioning, content, and targeting help improve visibility and generate better project opportunities.
Developing a Marketing Strategy for Construction Industry Companies: Essential Practices
A marketing strategy for construction companies provides the structure needed to improve visibility, generate qualified leads, and support consistent business development in competitive markets.
Developing a Marketing Strategy for Manufacturers: Best Practices
A practical guide to developing a marketing strategy for manufacturers, covering the difference between strategy and tactics, key objectives, and how to align marketing efforts with business growth.
Why Specialized Construction Marketing Companies Outperform Generic Agencies
Discover why specialized construction marketing companies are outperforming generic agencies in driving leads, visibility, and long-term growth.
Manufacturing Company Marketing: Guide to Effective Marketing for B2B Manufacturing Firms
A practical guide to manufacturing marketing strategy, covering how industrial buyers research suppliers and the digital channels that help manufacturers generate qualified leads.