Matthew Barksdale
President, ZAG FIRST
Industry Expertise:
Marketing Capabilities:
Contact & Social Links:
About
Matthew Barksdale is President of ZAG FIRST, a B2B marketing agency specializing in industrial, construction, and manufacturing companies across the United States. With over 20 years of experience in B2B marketing, he leads strategy for clients focused on connecting with prospects and generating qualified leads through SEO, paid search, and LinkedIn marketing. Matthew holds a BS from the Wharton School of Business at the University of Pennsylvania and an MBA from Rockhurst University.
Latest Articles
Construction Company Marketing: Guide to Effective Marketing for Companies in the Construction Industry
Discover how construction company marketing focused on buyer needs can help you generate more leads and win more projects in 2026.
Key Considerations and Questions to Ask When Choosing a B2B Marketing Partner
Discover key tips and strategies for evaluating B2B marketing partners to ensure alignment with your company goals, industry standards, and ROI targets.
Lead Generation for Construction: Best Practices
This guide breaks down practical lead generation tactics to help B2B construction firms attract qualified leads and build a predictable project pipeline.
Lead Generation for Manufacturers: Best Practices
This comprehensive guide delves into best practices for lead generation for manufacturers, highlighting strategies in content marketing, LinkedIn, email marketing, and Google Ads.
Google Ads for Construction Lead Generation – ZAG FIRST
Learn how Google Ads can help construction companies reach high-intent prospects and generate qualified project leads through targeted paid search campaigns.
Marketing for Manufacturing Companies: Guide to Best Practices
See what actually works in manufacturing marketing, from clearer capability positioning to content that answers real buyer questions and improves the quality of inbound RFQs.