Matthew Barksdale

President, ZAG FIRST

Industry Expertise:

B2B Marketing
Commercial Construction Marketing
Manufacturing Marketing
Distributor Marketing

Marketing Capabilities:

Web Design and Development
Search Engine Optimization
Paid Search and Google Ads
LinkedIn Content Marketing
Lead Nurturing and Sales Enablement

Contact & Social Links:

About

Matthew Barksdale is President of ZAG FIRST, a B2B marketing agency specializing in industrial, construction, and manufacturing companies across the United States. With over 20 years of experience in B2B marketing, he leads strategy for clients focused on connecting with prospects and generating qualified leads through SEO, paid search, and LinkedIn marketing. Matthew holds a BS from the Wharton School of Business at the University of Pennsylvania and an MBA from Rockhurst University.

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Latest Articles

Generating LinkedIn Leads for the Construction Industry

Matthew Barksdale2026-06-30T10:00:33-05:00B2B Construction Marketing|

A practical guide for construction companies on using LinkedIn to generate B2B leads through optimized personal and company profiles, consistent content, team engagement, and paid campaigns.

What to Expect from a B2B Digital Marketing Agency: A Comprehensive Guide

Matthew Barksdale2026-06-30T10:00:33-05:00B2B Construction Marketing, B2B Manufacturing Marketing, B2B Marketing|

See what to expect when working with a B2B digital marketing agency, including services, strategy, and measurable results that drive growth and leads.

The Manufacturing Marketing Company: Your Key to Effective Digital Strategy and Lead Generation

Matthew Barksdale2026-06-30T10:00:34-05:00B2B Manufacturing Marketing|

Discover how a manufacturing marketing company helps industrial businesses get found, stand out, and attract high-quality inquiries from engineers and procurement teams.

Unlocking B2B Growth: The Power of a B2B Marketing Consultant in Manufacturing and Construction

Matthew Barksdale2026-06-30T09:57:47-05:00B2B Construction Marketing, B2B Manufacturing Marketing, B2B Marketing|

In the dynamic landscape of today’s business world, every industry requires a specialized approach to marketing. This is particularly relevant when it comes to marketing for manufacturing and construction industries – two pillars of the industrial domain. These industries require a distinctive marketing strategy that takes into account their unique needs, challenges, and opportunities. This is where the role of a B2B marketing consultant becomes crucial. I. Understanding B2B Marketing B2B marketing differs significantly from traditional consumer marketing. B2B marketing normally involves high-value transactions, complex decision-making processes, and long sales cycles. This type of marketing is common in sectors such [...]

The Role of an Industrial Marketing Agency in Manufacturing and Construction Industries

Matthew Barksdale2026-06-30T09:57:47-05:00B2B Construction Marketing, B2B Manufacturing Marketing, B2B Marketing, B2B Marketing Strategy|

I. Introduction to The Role of an Industrial Marketing Agency in Manufacturing and Construction Industries In the dynamic landscape of today's business world, every industry requires a specialized approach to marketing. This is particularly relevant when it comes to marketing for manufacturing and construction industries – two pillars of the industrial US economy. These industries, operating primarily in the business-to-business (B2B) sphere, necessitate a distinctive marketing strategy that takes into account their unique needs, challenges, and opportunities. This is where the role of an industrial marketing agency becomes crucial. II. Understanding Industrial Marketing Industrial marketing, also known as B2B [...]