Matthew Barksdale
President, ZAG FIRST
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About
Matthew Barksdale is President of ZAG FIRST, a B2B marketing agency specializing in industrial, construction, and manufacturing companies across the United States. With over 20 years of experience in B2B marketing, he leads strategy for clients focused on connecting with prospects and generating qualified leads through SEO, paid search, and LinkedIn marketing. Matthew holds a BS from the Wharton School of Business at the University of Pennsylvania and an MBA from Rockhurst University.
Latest Articles
The Rise of Specialized Manufacturer Marketing: Why Manufacturing Marketing Companies Are Leading the Charge
In today's rapidly evolving business landscape, the 'one-size-fits-all' approach no longer cuts it. Industries are zooming in, tailoring their strategies to meet specific needs and carve out unique market spaces. This is particularly evident in the manufacturing sector. With its distinct challenges and nuances, manufacturing demands a marketing approach that's not just tailored but laser-focused. Enter the realm of specialized manufacturing marketing companies, poised to lead the charge and revolutionize the way manufacturers connect with their audience. The Evolution of Marketing in the Manufacturing Sector For years, manufacturers adhered to a standard marketing playbook. Brochures, trade shows, and cold [...]
Generating LinkedIn Leads for the Construction Industry
A practical guide for construction companies on using LinkedIn to generate B2B leads through optimized personal and company profiles, consistent content, team engagement, and paid campaigns.
What to Expect from a B2B Digital Marketing Agency: A Comprehensive Guide
See what to expect when working with a B2B digital marketing agency, including services, strategy, and measurable results that drive growth and leads.
The Manufacturing Marketing Company: Your Key to Effective Digital Strategy and Lead Generation
Discover how a manufacturing marketing company helps industrial businesses get found, stand out, and attract high-quality inquiries from engineers and procurement teams.
Unlocking B2B Growth: The Power of a B2B Marketing Consultant in Manufacturing and Construction
In the dynamic landscape of today’s business world, every industry requires a specialized approach to marketing. This is particularly relevant when it comes to marketing for manufacturing and construction industries – two pillars of the industrial domain. These industries require a distinctive marketing strategy that takes into account their unique needs, challenges, and opportunities. This is where the role of a B2B marketing consultant becomes crucial. I. Understanding B2B Marketing B2B marketing differs significantly from traditional consumer marketing. B2B marketing normally involves high-value transactions, complex decision-making processes, and long sales cycles. This type of marketing is common in sectors such [...]
The Role of an Industrial Marketing Agency in Manufacturing and Construction Industries
I. Introduction to The Role of an Industrial Marketing Agency in Manufacturing and Construction Industries In the dynamic landscape of today's business world, every industry requires a specialized approach to marketing. This is particularly relevant when it comes to marketing for manufacturing and construction industries – two pillars of the industrial US economy. These industries, operating primarily in the business-to-business (B2B) sphere, necessitate a distinctive marketing strategy that takes into account their unique needs, challenges, and opportunities. This is where the role of an industrial marketing agency becomes crucial. II. Understanding Industrial Marketing Industrial marketing, also known as B2B [...]