CONSTRUCTION INDUSTRY MARKETING RESULTS

Do you want to generate new leads, nurture relationships, and drive sales for your construction industry company?

Construction industry companies face unique challenges with digital marketing, due to long lead times and a complex network of decision makers. Construction sales cycles are long, complicated, and involve nuanced dynamics between a wide array of stakeholders–from owners, to specialty contractors, to designers, and more. To be successful, you need a marketing team that has deep and specific experience with the construction industry.

At ZAG FIRST, we’ve worked with dozens of companies in the construction industry to develop effective, data-driven digital marketing strategies. Whether your goal is to generate leads, reach a new audience, improve your bottom line, or all of the above–we’re here to help.

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Partner with a marketing agency that understands the construction industry

We’ve spent years, and worked with dozens of construction clients, to truly understand the complexities of construction industry marketing. We’ll work with you to determine which set of digital marketing strategies most effectively achieves your goals and creates a positive ROI. Some of our tactics include:

We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap This process ensures that there is a plan, deliverables, timeline, and a way to measure success for each marketing initiative.

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog content to improve your search rankings.

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn is the most relevant social media channel for most construction industry companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects. 

For many construction industry companies, their website is their key touchpoint for both new and existing customers. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.