ABOUT US
We generate leads and drive B2B companies forward. That’s why we created ZAG FIRST.
OUR STORY
After decades of experience in B2B marketing, we realized that other companies weren’t doing it right. Too many marketing agencies focused on the wrong things–like page views and likes–rather than generating quality leads that convert to revenue.
We started ZAG FIRST to create a new approach to niche industry B2B marketing. As B2B marketing experts, we’re able to differentiate our clients and take their businesses to the next level because we truly understand their industries and what their clients and prospects are looking for.
Why we focus on B2B construction, manufacturing, and distribution
All three of these industries have unique complexities and challenges. We have been working in B2B construction, manufacturing, and distribution for years, and have helped dozens of companies transform their businesses and improve their bottom line. We are B2B marketing experts with unique and specific experience in these industries.
What makes
ZAG FIRST
unique
We understand the nuances of B2B marketing
We have years of experience with the long sales cycles, multiple decision makers, and relationship-driven buying that characterizes B2B industries.
We start with goals and strategy rather than tactics
We start with the “why,” making sure that every marketing effort is purpose-driven and aligns with our client’s goals and KPIs.
Generating leads is our top priority
Vanity metrics like views, likes, or clicks may be interesting, but lead generation and conversion are what matters to the bottom line.