DISTRIBUTION INDUSTRY MARKETING RESULTS

WE CAN DRIVE YOUR BUSINESS FORWARD

Your industry is special. So why work with a marketing generalist, when you could partner with specialists who truly understand the nuances of industrial B2B marketing and B2B distribution companies?

We can help you attract new leads, nurture prospects through the sales cycle, strengthen existing relationships, and achieve your goals.

Contact us today
building, construction industry marketing

We understand what makes the distribution industry unique

Multiple sales and distribution channels

Avoiding channel conflict and having a marketing strategy for each are critical to a company’s success.

Sales are based on relationships

Creating and nurturing relationships with potential customers is critical for distribution sales success. Marketing needs to be an integral part of this process.

Marketing must support the sales process

Marketing captures the audience’s attention and guides prospects towards the sales team, which converts them into revenue.

Distribution industry sectors we’ve worked in

We are a B2B industrial marketing agency, and our industry experience lets us focus on the unique needs of each of our clients rather than learning the basics of how distribution companies work with every new engagement.

The medical industry faces its own set of complexities and challenges, and we can help medical industry distributors thrive through strategic digital marketing.

We help distributors of lifting and rigging equipment generate new leads and increase sales.

We help construction materials distributors generate new leads through a wide array of digital marketing tactics.

We’ve worked with companies in the workstation crane industry to radically improve their sales and marketing results.

For distributors of new or complex materials, like carbon fiber and thermoplastic composites, an experienced digital marketing partner is essential to ensure you are communicating your message clearly and effectively.

Packaging distributors often struggle to generate quality leads and effectively set themselves apart from the competition. Our tailored digital marketing strategy can help.

We help distributors of industrial sensors and other delicate equipment attract new prospects, communicate effectively with existing customers, and drive their business forward.

Our digital marketing tactics can help distributors in the industrial lighting sector position themselves more effectively and boost sales.

Our years of experience can help your architectural product distribution company generate new leads and achieve sustainable business success.

Distribution marketing results we provide

Generate quality leads

Each of our digital marketing processes and tactics is designed to generate quality leads and attract new sales prospects.

Nurture relationships

We help you create new relationships with prospects, strengthen existing relationships with clients, and guide leads through the sales funnel.

Support your sales team

We’ll work with your sales team on digital and non-digital marketing efforts to ensure that your overall approach is consistent and effective.

RESULTS WE’VE ACHIEVED FOR DISTRIBUTION INDUSTRY CLIENTS

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Went from 2-4 website leads/month to 40-50 new quality leads/month for an international construction distributor
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Went from 2 targeted keywords on first page of Google to 103 targeted keywords on first page of Google for a Midwest packaging distributor
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Increased paid search leads by a factor of 17 and decreased the cost per lead by 95% for a plastic component manufacturer and distributor
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Decreased cost per conversion by 81% while generating more than 1,000 unique web visitors a month for a plastics distributor

Marketing tactics for the distribution industry

We create a customized suite of tactics for each of our distribution clients based on their specific goals, needs and market, ensuring that each execution serves an important purpose and achieves a positive ROI in terms of leads generated.

You need an industrial marketing strategy to achieve results. We define your ideal customers, develop marketing goals, success metrics and messaging, and create a holistic marketing roadmap. This process ensures that there is a plan, deliverables, timeline, and a way to measure success for each marketing initiative.

We optimize your web content to keep pace with Google’s constantly changing search ranking algorithms. We make sure that every landing page and product page on your site is targeted to specific keywords, and develop relevant, value-add blog content to improve your search rankings.

Paid Google ads can provide a tremendous ROI by generating leads from high-intent prospects–when managed effectively. Setting up a campaign is easy, but optimizing that campaign to achieve the desired results requires experience and expertise. By creating highly specified campaigns targeted towards high-intent users and relevant keywords, we can help your business show up when and where it needs to.

LinkedIn is the most relevant social media channel for most distribution industry companies. We create and execute LinkedIn strategies that put your company and messaging in front of your ideal target prospects and showcase the value of your product or service. 

For many distribution industry companies, their website is their key touchpoint for both new and existing customers. We create and update your website not just to make it look pretty, but to tell your story, differentiate you from competitors, and generate leads.