About Matthew Barksdale

Matthew Barksdale is President of ZAG FIRST, a B2B marketing agency specializing in industrial, construction, and manufacturing companies across the United States. With over 20 years of experience in B2B marketing, he leads strategy for clients focused on connecting with prospects and generating qualified leads through SEO, paid search, and LinkedIn marketing. Matthew holds a BS from the Wharton School of Business at the University of Pennsylvania and an MBA from Rockhurst University.

The Rise of Specialized Manufacturer Marketing: Why Manufacturing Marketing Companies Are Leading the Charge

By Matthew Barksdale|2026-06-30T10:00:33-05:00August 15th, 2023|

In today's rapidly evolving business landscape, the 'one-size-fits-all' approach no [...]

Generating LinkedIn Leads for the Construction Industry

By Matthew Barksdale|2026-06-30T10:00:33-05:00July 12th, 2023|

A practical guide for construction companies on using LinkedIn to generate B2B leads through optimized personal and company profiles, consistent content, team engagement, and paid campaigns.

What to Expect from a B2B Digital Marketing Agency: A Comprehensive Guide

By Matthew Barksdale|2026-06-30T10:00:33-05:00July 12th, 2023|

See what to expect when working with a B2B digital marketing agency, including services, strategy, and measurable results that drive growth and leads.

The Manufacturing Marketing Company: Your Key to Effective Digital Strategy and Lead Generation

By Matthew Barksdale|2026-06-30T10:00:34-05:00June 21st, 2023|

Discover how a manufacturing marketing company helps industrial businesses get found, stand out, and attract high-quality inquiries from engineers and procurement teams.