About the Company
The Challenge
Because they weren’t showing up where their buyers were searching, competitors dominated the conversation online. High-intent construction leads were going to other firms, and without a structured digital funnel, the company had no consistent way to compete or scale.
The Strategy
Rethinking their Marketing Approach
ZAG FIRST developed and executed a comprehensive marketing strategy tailored to the construction industry—rethinking the client’s approach from the ground up. By analyzing key audience segments such as architects, general contractors, engineers, and owners, our team identified their unique motivations and search behaviors to create targeted campaigns that drive engagement and generate qualified leads.
Continuous Iteration and
Performance Improvement
The strategy continues to evolve through data-driven iteration. ZAG FIRST regularly refreshes web content, adds buyer’s guides and videos, and refines campaigns based on performance analytics—ensuring the company stays ahead of competitors and sustains consistent growth in visibility and lead generation.
The Results
Before launching this strategy, the company had zero inbound lead flow. Within months, they were consistently attracting qualified opportunities through organic and paid channels. This new pipeline has contributed to multimillion-dollar annual revenue growth.
“They built a marketing engine that delivers consistent, high-quality leads.”
“This marketing team has designed and executed a strategy that allows us to consistently generate new leads and increase revenue. They’ve become an instrumental part of our growth.”
Why This Matters
Many construction companies rely heavily on word-of-mouth and repeat business. But with more buyers turning online to find and vet contractors, digital visibility can be a competitive advantage. This case study shows how a well-executed SEO and paid search strategy can transform visibility into predictable, qualified pipeline growth.