About the Company
The Challenge
The company wasn’t showing up when project owners and developers searched online for their services. Competitors kept getting the calls, the form fills, and the project opportunities. Their website wasn’t generating qualified commercial construction leads, and without a clear marketing strategy in place, their pipeline stayed unpredictable month after month.
The Strategy
Rethinking their Marketing Approach
ZAG FIRST developed and executed a comprehensive marketing strategy built specifically for the commercial construction industry—rethinking the client’s approach from the ground up. By analyzing key audience segments such as architects, general contractors, engineers, and owners, our team identified their unique motivations and search behaviors to create targeted campaigns that drive engagement and generate qualified leads.
Continuous Iteration and
Performance Improvement
The strategy continues to evolve through data-driven iteration. ZAG FIRST regularly updates the website with high-value content such as buyer’s guides and videos, and use performance data to optimize campaigns across all channels.
This ongoing, data-driven optimization ensures the company remains competitive in search visibility, improves conversion efficiency, and consistently generates qualified commercial construction leads.
The Results
Before working with ZAG FIST, the company had zero inbound lead flow. Within months, they were consistently attracting qualified opportunities through organic and paid channels. Now, 103 industry-specific search phrases rank on page one of Google, so when developers or property owners search for commercial construction services, they show up first. This exposure expanded their pipeline to new markets which has contributed to multimillion-dollar annual revenue growth.
“They built a marketing engine that delivers consistent, high-quality leads.”
“This marketing team has designed and executed a strategy that allows us to consistently generate new leads and increase revenue. They’ve become an instrumental part of our growth.”
Why This Matters
Most commercial construction companies still grow through referrals, and past work. That can work, but it isn’t predictable. Today, owners, developers, and facility teams go online to validate capability, see relevant project experience, and determine whether a contractor is a solid fit for their scope. If you’re not visible during that moment, you’re never included in the conversation. This case study shows how improving visibility through paid and organic search led to real conversations and bid opportunities that turned into millions of dollars of awarded work.